Glasgow Business . 45 www.glasgowchamberofcommerce.com


IT’S NOT ONLY CLIENTS THAT NEED HOSPITALITY – STAFF ARE CRUCIAL TOO


Staff recognition awards become even more important during a recession. When the competitive nature of industry is being squeezed, the emphasis on staff engagement is very important. Encore Director David Potter said: “An American


lawyer called Dov Seidman gave up his legal practice and wrote a book called How... He had an idea and on the basis of it he launched a business on the Internet. He’s now a principal adviser to former US President Bill Clinton and is a multi-multi millionaire. His book is all about culture. How you do things actually does matter. “The sole principle of his business is this: people work


because of the quality of the relationships they have with each other. Between any two of us there is a space. And that space can either be filled with good feelings or bad feelings. That space is in our heads. If we have a good experience with each other we have a good space. There’s a good sense of vitality in your company. “People trust each other. People


Picture: Alison Henley


like working with each other. There’s a bounce in your step when you go to work. You’re proud to be working with


the organisation. You want to be in a winning team. You want to be in the Olympics – even as a volunteer.” As a boss, you can take that idea of creating positive


spaces, positive relationships to your staff engagement activity. When you entertain 300 or 400 of your staff to hospitality, and you pick out 30 or 40 of them and say ‘you’re a winner, what you’ve done is outstanding’, you are creating that positive space dynamic. What you’re also doing is creating a memory. And that memory goes into the winner and into the team who take it home to their families, and their peers, and their customers. What it does is produce a long-term motivational effect that transcends a year, sometimes two years or more from that award event.” He added: “The company gets the goodwill back


INFO


Now it’s just a matter of harnessing the buzz around events such as the Commonwealth Games, and taking advantage of great facilities, to deepen client relationships


Now the city of Glasgow has


the chance to use that bounce to take us through the next couple of years and the arrival of thousands of visitors from across the Commonwealth for the Glasgow 2014 Games. Te buzz has already begun.


Glasgow’s massive new Commonwealth Arena and Velodrome, in the east end, are already preparing to receive their first visitors when the World Cycling Championships come to town in November. Poter, whose 8,500 co-workers


undertake a wide range of civic and public catering in Glasgow’s museums and sports centres, as well as substantial corporate event catering throughout the city, said: “Te Commonwealth Games couldn’t have come at a beter time for Glasgow. It’s a world-class event that will liſt this city to a totally different level. But it will take effort


from every restaurant, every coffee shop, every hotel, every boutique and every taxi company to make it happen. We have to deliver a service that matches the very best.” Sir Alex Ferguson was asked


recently what difference he thought £24 million striker Robin van Persie would make to Manchester United. He replied: “Van Persie will make us beter. He is a catalyst for change in the same way Eric Cantona was a catalyst for change. He allowed the club to take a quantum leap forward.” David added: “Te creation of


the new Commonwealth Arena and Velodrome are our van Persies. Now we have to make the quantum leap, to take all the things we do and make them world class.” Now it’s just a mater of


harnessing the buzz around these events, and taking advantage of great facilities, to deepen relationships with clients.


For more information on Dov Seidman and his insights on the importance of your actions, visit www. howistheanswer.com


in terms of the memory that person has because they were recognised. How do you put a price on that? You’re investing in building a rapport and a sense of vitality and building good relationships with your staff. You say to your staff ‘come to the staff recognition awards because you know what? We’re going to make you feel special tonight. And I’ll tell you why, because you deserve it’.” More and more bosses and leaders are starting to realise the advantage in that. They can’t do it by telling people what to do. They need to create the positive spaces – and the positive spaces between all of us need to be good.”


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