Glasgow Business . 39
www.glasgowchamberofcommerce.com ADVERTORIAL
www.indez.com Building multi million businesses online
TOP TIPS FOR SUCCESSFULLY TRADING ONLINE
M
anufacturers, wholesalers, retailers – your business is about buying and
selling and there is a revolution taking place that some of us are already part of. Others need a litle more time, help and confidence. INDEZ has been providing
e-commerce solutions since 1995 and looks aſter 24 of Scotland’s most successful e-commerce businesses. From online start-ups to
established traders, our clients
export to 73 countries worldwide and achieved growth last year of over 75 per cent. According to the most recent figures from Scotish Enterprise, e-commerce is the biggest thing in business today, and has already: • Contributed £31 billion to the Scotish economy in 2011 – that’s one fiſth of the total economy
• Employed about 200,000 people – about double the number employed in Scotland’s oil and gas industry
• Grown in Scotland by about 11 per cent. Tis is happening during a recession. You should have only one main
objective when owning and running an e-commerce business – to make money. INDEZ would like to help, so here are our top five tips for creating a multi-million turnover e-commerce business: 1. Experience counts: only work with an established supplier who has a track record in creating multi-million e-commerce businesses.
Be cynical and get them to prove it.
2. Web development and online marketing go hand in hand: Make sure your e-commerce supplier can provide you with both.
3. Do your online market research: if you’re unsure of what to do, ask. It will help you reduce financial risks and eliminate the need for guesswork.
4. Make all online business decisions based around potential Return On Investment: it is all about sales and conversions.
5. Allow your target market to test the site and see how it works: listen to your customers and accept feedback. Aſter all, they buy your products from your site.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68