24 . Glasgow Business September/October 2012
Olympic hero Steve Cram wows the crowds at the latest Glasgow Talks event as he outlines his top athletic career and business venture
JARROW ARROW BANG ON TARGET
Hotel on 28 August. Instead of racing ahead on the field, Cram
F
Steve Cram spoke of the dark days of British athletics
wowed the crowds with a spectacular feat of commentary during the Olympics, with spectators agreeing his voiceover to Mo Farah’s 10,000m victory was a games highlight; complementing one of the greatest displays from British track athletes the world has ever seen. Steve’s own career was equally steeped in
glory, dominating the track during the 1980s, picking up three Commonwealth gold medals, a silver medal in the 1984 Olympic Games as well as numerous world titles and European Championships achievements. Nicknamed
“Te Jarrow Arrow”, Cram was in constant
resh from an impressive performance at London 2012, Steve Cram was the latest guest to grace the stage of Glasgow Talks, held in the Hilton
rivalry with fellow British runners Sebastian Coe and Steve Ovet during a decade defined by ‘edge of your seat’ contests in the 800m and 1500m disciplines. Since retiring, Cram has become one of the
BBC’s most respected presenters and commentators, as well as seting up his own business marketing a product known as Cram Tags, ID tags for runners to wear while out running. Te background to the idea is a tragic one,
coming to Steve aſter his brother died suddenly while out jogging, failing to be identified for two days as he was not carrying any personal items. Cram took to the stage with all of the flair and
poise which came to be associated with his running career, captivating the audience as he guided them through the relationship between motivation, ambition, sport and business. Te discussion first tackled the
vision which the London Olympic team had for the games, long before they submited their bid to hold the sporting event, as Cram mulled over how their delivery has silenced even the dourest of critics. As we all know, Britain had a
phenomenal games, finishing third in the
medal table and by far the most successful country if based on population figures. Tis, however, was not always the case. Cram spoke of the dark days of British athletics, when the nation
All photos by Great Scot Photography
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