42 . Glasgow Business September/October 2012


David Potter


“What firms should do is target their spending, and be very clear what they want to get out of their hospitality events”


Glasgow’s biggest catering company, said: “In times of recession, people’s first thought is that corporate hospitality should be cut as an unnecessary business expense. Tat, I think, is a short-sighted move. What firms should do is target their spending, and be very clear what they want to get out of their hospitality events. I think it makes enormous sense during difficult economic times to be very smart about what you’re doing with your hospitality and your spending on it. “On the service side, we see it


as a growth market and not a depreciating one. “As an event organiser, you


David Potter of Cordia says cutting corporate hospitality in a recession is short sighted


have to look for an experience that’s fresh and innovative, and has that wow factor that impresses the people you’re inviting.”


Most oſten, such entertaining


will take place outside the formal office seting, allowing both sides to relax and relate beter to one another in a non-confrontational environment. Big corporate events such as


Te Open Golf Championship and Wimbledon Tennis Championships will always have their well-heeled supporters, and companies will continue to hire corporate boxes at most of the major football grounds up and down the country, where they entertain their guests. Laura Williams, Head of Sales


at Celtic Football Club, said: “We offer all kinds of packages to our clients who want to entertain their friends and customers during a big


CONTINUED ON PAGE 44 »


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68