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6/ MAY 2012 THE RIDER


Natural Horsemanship & Body Control Foundation Reining Training Boom, Bust & Echo


Boom, Bust and Echo is an informative book written by David Foot, a professor of eco- nomics at the University of Toronto, on population demo- graphics. Canada has a very large population of baby boomers – more so than our counterparts south of us. Many industries study this book including myself when in the computer industry.


According to David’s web- site www.footwork.com: “When it was first published in 1996, Boom, Bust and Echo became a national phenomenon that demonstrated the power of demographics to help us under- stand the past and forecast the future. The book was on the Canadian best-seller lists for over 3 years and has sold more than 300,000 copies.”


How can we apply this to the horse industry? Perhaps we can tell the future trends of our industry to our benefit?


native for the Boomers’ retire- ment. Moving to a smaller com- munity can provide them with an opportunity to cash in their city house and possibly add to their ever-challenged nest egg for retirement. “


Perhaps these Boomers will want to spend some of their retirement money on horses? Perhaps Boomers will now get that horse that they’ve always dreamed of owning. Let’s hope so. The article continues: “By examining the spending and activity patterns of seniors, communities can develop facili- ties and services that will be attractive to this growing demo- graphic.”


Looking at the chart in the photo, most Canadians as of 2011 are between the ages of 45 and 54. In fact, the most number


of babies born in Canada was in 1961. I know this because I was born in 1961. There is a signifi- cant drop off in ages 35 to 44 and again an even bigger drop in the younger ages. This would mean that there are fewer horse people between those ages as compared to the 45 to 54 age group. This will obviously have an impact on the horse industry as a whole. Fewer people to


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show perhaps? Not much of a call for young horses?


I certainly have seen the start of this trend. More and more of my students are baby boomers who are in retirement or just ready to enter retirement, who want to finally have a horse and learn how to ride bet- ter. Hum, something to think about.


Putting my spin on my retire- ment!


Reinersue @KISS Reiners


Horse&Rider magazine did an article talking about the baby boomers and their affect on the horse industry. What does David Foot say about these numbers?


According to his article, Get ready for the small town boom, David explains how baby boomers will be retiring to the small towns. Great! “With retirement looming over the next two decades, many Boomers will be seeking a slower paced life. Smaller com- munities can offer a viable alter-


I think this is where the horse industry needs to focus. David finishes the article by explaining that if “rural areas are going to take on the chal- lenge of providing healthy and fulfilling lives to an aging popu- lation with a rapidly growing active young seniors group, they will need to create an inventory of existing community attributes and a plan to develop appropri- ate facilities and services for the retiring Boomers.”


seniors? Older, well trained horses for seniors? More trail riding activities? I don’t know if Baby boomers are interested in showing but they may want to get their grandkids involved.


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Susan Dahl, celebrating 20 years in reining, 10 years in nat- ural horsemanship & 5 year writing for TheRider. Proudly a member of Toklat’s Myler (Bit) Ride Team and now Myler tech- nical bit certified. She is a certi- fied professional horse trainer, NCCP coaching theory certi- fied, competitor, clinician and owner/operator of Foundation Reining Training Centre in Durham. She specializes in modern horsemanship, western performance horse development & reining training for horse & rider. She has trained & won numerous ORHA, NRHA, & Reining Canada Top 10 awards. For more information on her very innovative & fun approach to training, clinics, lessons, or coaching, please visit her on facebook, her website www.reinersuehorsemanship.co m or Reinersue@hotmail.com.


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