SCAVENGER, UPDATED Events and event planners
hope to do the same. Pinterest focuses on “look at this” instead of “look at me.”
Planners design team building
exercises and group outings so that members or employees look at others instead of
themselves. These breaks from routine are meant to give time
to focus on growth, to unite as a team heading forward.
With the current pinning craze in mind, here are the most
notable ideas in our industry worthy of just that - sharing with everyone you know. Included also are the websites for easy contact information. Please keep in mind pinning
etiquette - don’t forget to credit your sources!
76 March April 2012
Businesses and groups continue to turn to the tried and true team build- ing event: the scavenger hunt. On any scale, these events always please crowds and unite people toward one goal: Winning! Event companies now are looking for the next best way to improve hunts. One company has combined the “Amazing Race” concept with a photo hunt.
Lavahound is a mobile application that uses GPS-tagged photos to deliver team building and orientation events. Based on the classic concept of a scavenger hunt, participants in this hunt scour the real world for objects and places displayed on their smartphones. When each clue is found, a new one appears - completely customized to the group. Cofounder of Lavahound, Sean McCloskey, says his app “challenges users to cooperate, delegate and problem-solve while navigating through the real world.”
They have recently worked with organizations focused on exercise to cre- ate “adventure racing.” To make running feel “less arduous and more fun,” the team adds a game element through smartphones. This updated race does not have a finish line - instead participants race to each target. The company’s website says, “if a traditional running event is a tunnel, then Lavahound is a labyrinth.”
The company finds the most satisfaction when participating runners note that they lost track of time and did not realize how far they actually ran.
The use of this smartphone application also allows more space for spon- sorships. Opportunities for advertising could exist as a sponsorship for the application, for individual hunt locations, and by integrating sponsor messaging into hunt challenges. The group has created official scavenger hunts for theme parks such as Sesame Place and Dutch Wonderland. Planners can use these free of charge or craft their very own to match an event’s goal and team building initiatives.
www.lavahound.com
Pinnable: Surprises. They never get old, even when we do.
pinterest.com/pin/13721973834532149/
GIVE BACK
“What has been the typical ‘company outing’ is now the team building event,” observes Joey Roberts, CEO of Roberts Event Group. “We are see- ing... more food and beverage outings and team building events geared toward community givebacks.”
Roberts Event Group has worked with many different companies and organizations recently to produce events with the end goal of giving to the community. Their most recent “giveback” event was for a company that gathered a new group of sales associates for the first time. Roberts Event Group worked with the client to create an event to give back to at- risk children in Philadelphia. Their team partnered with an organization that works with local at-risk kids, and kicked off the event by inviting one of their representatives to talk to the group. The team building exercise organized the large group into smaller teams to ultimately put together backpacks full of school supplies, which were then distributed to schools and organizations.
To allow this activity to speak more to the company’s goal, Roberts Event Group broke the session into business related activities. One group repre- sented the packers, another the buyers, and finally the marketers. Each
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