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Your Visuals continued from page 92
signs help save money and the earth. Installing solar power cells and a battery on an exterior sign allows it to use natural resources rather than electricity. Advances in technology have made these units smaller and less noticeable. A solar power unit can keep your sign illuminated 24 hours a day, or it can be programmed to turn on and off with business hours. ■
Drue Townsend is the Senior
VP of Marketing for FASTSIGNS® International, Inc, a visual com- munications services provider with more than 530 locations around the world.
MARKETING
Live Blogging continued from page 91
times you are the best for the job! After all, who knows your business better than you do? 2) Promote. Publicize that
your brand will be attending and live tweeting an event via your social channels and website(s) leading up to the event, including regular remind- ers as the event approaches. Don’t forget to follow up with an in-depth blog post for those who missed it live. 3) Plan ahead. Ensure
you’ll have reliable technology in place no matter where you’ll be live blogging from, including access to steady WiFi or 3G service if needed. 4) Mix it up. Include photos,
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direct quotes from customers, and even a short video in your cover- age. It will make the audience feel more connected than merely following a stream of text. 5) Feel the fl ow. All things
in moderation, social media included. Keep your posts concise, share only the most important parts of the event, and leave readers wanting more (perhaps persuading them to drop by the store). Make an outline of important happen- ings at the event beforehand, to keep you on track. Most impor- tantly, listen to feedback from your followers for future live blogging events. ■
Jacqueline Zenn is Social Me- dia Strategist for SociaLogic, a
social media marketing agency in Chicago.
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