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ACCORDING TO a recent Inter- national Business Times article, e-cigarettes (e-cigs) are catering to a new generation of smokers; a generation that wants to smoke anywhere, anytime and save money. Since e-cigarettes can- not be marketed as therapeutic nicotine cessation devices, Barry Gray, owner of SmokersVapor, is careful not to guarantee benefi ts beyond the label of an alternative smoking device, but suggests that with the right planning, smokers may be able to cut back on tra- ditional smoking. However, one thing Gray can guarantee is old fashioned customer service, which
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has allowed her company to grow large in just under two years. “I started selling out of the back of my van,” she says. “Now I supply to traveling dealers, fl ea market vendors, smoke shops and other independent retailers.”
And while Gray only asks for
10 minutes of your time to ex- plain the benefi ts of her stainless steel, rechargeable e-cig kits, she and her team promise a lifetime of customer service. “The ob- jective is to provide customers with a unit that is going to last them a long time and be cost ef- fective,” she explains. “We take care of our customers with a 60 day warranty, while most e-cig distributors only offer a 28 to 30 day manufacturer’s warranty.” In fact, Gray explains that it is a job requirement within her company that reps pick up their phone and provide one-on-one attention if necessary. “I’ve driven to meet a customer at 11 p.m., in the mid- dle of nowhere with my PJs on, to deliver vaping juice in a time of need,” Gray adds. To Gray, no electronic cigarette
is a bad electronic cigarette, as long as it is meeting the smoker’s
continued on page 54 INDEPENDENTRETAILER
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