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www.IndependentRetailer.com MARKETING
Wholesaler, Distributor & Importer o Costume Jewelry and Accesories.
Necklace Sets, Bracelets, Earrings and Scarves.
100’s of beautiful pieces to choose from.
No Minimum Selling Unique Gifts
and Service continued from page 98
FREE
SHIPPING Over $250
Beaded, Contemporary, & Silver/Gold.
www.shoppamperedprincess.com 585-410-5225
585-266-7040 email:
shoppamperedprincess@gmail.com
marketing tool to access the millions of shoppers that login on a daily basis. Gigya, a Software as a Service (SaaS) technology company, inte- grating online businesses and social networks, released a white paper on the three best practices to ensure ex- pected ROI from Facebook. The goal is to create a customer experience that refl ects your brand, and Gigya’s researchers believe this is possible with the following practices: 1) Integrate Facebook features
into your website design. You don’t necessarily need to send your cus- tomers away to be social. 2) Incorporate ecommerce and
social best practices both on your site and on
Facebook.com. Keep
SAMPLE
PACKAGE $300
We Import from Thailand. Crotched Dresses, Blouses, Hawaiian Wrap Skirt Sets, Baby Doll & Sundresses. We import from India, Baby Doll Dresses, Mass Crape Patch Skirts, Cotton, Rayon, Broomstick Skirts, Mini-Skirts, Magic Wrap, Handkerchief Dress & Poncho Tops in rayon prints, animal prints, embroidery.
We carry Belly Dance Clothing & Accessories, and
rayon, cotton, acid wash, tie dye dresses, 2pc sets, plus size garments.
QUANTITY DISCOUNTS AVAILABLE
Winter Sweaters & Jackets at Moderate Prices
PLEASE CALL OR E-MAIL FOR CATALOG
321 Olympic Blvd., Los Angeles, CA 90015 Phone: (213) 624-9728 (213) 488-1896 Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
website:
www.StyleInFashion.com 321 Olympic Blvd., Los Angeles, CA 90015
321 Olympic Blvd., Los Angeles, CA 90015 Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
View Our Catalog Online Or Call For Catalog
Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
website:
www.StyleInFashion.com website:
www.StyleInFashion.com
100 February 2012 We Carry
the browsing and shopping ex- perience consistent on both sites, making the customer feel as if they are viewing an extension of your company website. 3) Close the loop to enable
seamless shopping. Understand the power of the “Like” button. So what if online viewers like your product and they’ve let everyone know on their Facebook wall? The important question: Did they buy the product? If you are looking to make money, this is the question you have to answer. Don’t give up on traditional.
There remains a traditional form of marketing that doesn’t involve tech tutorials or search engine opti- mization (SEO) know how. In-store marketing provides the opportunity to present a clear and direct mes- sage to your target customer, the one already walking your aisles or approaching your checkout coun- ter. Are you doing all you can to entice the customer at the point of purchase? Although merchandising displays are important, in-store mar- keting is more than product setup. In-store promotion can have an in- teractive feel as well, such as having experts on-site to give advice and staff presenting product demonstra- tions. You can also enhance your ad campaign by displaying ads on-site. With these in-store promotions you may not only change a shopper’s perception of a product, but change their purchase behavior as well. As we move into a new year with
new possibilities, brick and mortars trying to keep Main Street thriving need to be different. The ways to express and promote your unique business are unlimited, but as an independent you want to remain true to your customers. It’s the look of the shop, its character and your character that draws them in. ■
INDEPENDENTRETAILER
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