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www.IndependentRetailer.com Gifts & Souvenirs Rock’n Natural
Products continued from page 80
Southwestern Native American arts and crafts, including jew- elry, pottery and weavings. The General Store also sells many other items such as groceries, camping gear, clothing, shoes and more, but one of its well known highlights is the Rock Shop, featuring rocks, fossils, minerals and petrifi ed wood. While open all year, Ruby’s
Inn General Store does experi- ence an off season, but not before seeing high product turnover dur- ing the warm summer months. According to Tonya Syrette, co- owner and offi ce manager of the
IMPORTER
General Store, Western Woods products are among some of the hottest selling items during the peak season. Two product lines it has continued to do well with over the years is Western Woods’ Earth Discovery and Design Jewelry lines. “Earth Discovery is a popular category. The rough rocks are a favorite with those who want to start up their own collection,” explains Aitken. “The information cards that go with the rocks are a great educational item.” Jewelry is another favorite,
Syrette points out. Wholesaling between $0.25 to $50, the ex- pansive line of gem and mineral inspired jewelry turns a good profi t at around three times the
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markup, and promises something for everyone. “With the econom- ic situation we have experienced over the past few years, we are noticing that retailers are pur- chasing more small ticket items that produce higher percentage markups, and higher turns on those products,” notes Aitken. “I believe that will continue in 2012.” However, no matter the economic times, Syrette foresees Western Woods as a long-term partner, already celebrating a long-standing history with the distributor. Copper World of Calumet,
MI, while a newer retail buyer of Western Woods’ products, has nothing but good things to
continued on page 84
General Merchandise, Health & Beauty Aids, Energy Products, Batteries, Lighters, Condoms, Candy & Gum, Household Products, Novelty, Cigarette & Tobacco Accessories, Automotive, Etc..
Visit us at the Las Vegas ASD Show
1-800-538-3873 82 February 2012
Minimum Order $200
57-07 31ST Avenue Woodside, NY 11377
INDEPENDENTRETAILER
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