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PRODUCT TRENDS Better Care


for Eyewear continued from page 49


ers no longer stick their glasses in their shirt and worry about bend- ing over to pick something up, causing the glasses to fall out and get scratched on the ground. “No more scratched lenses! No more missing glasses!,” he adds. The ReadeRest illustrates fl ex-


ibility in its usage, as Hopper has known some customers to hang their Bluetooth earpiece, golfi ng tees, as well as fi shing hooks and lures on the product, in order to keep them secure and at their side. The latest trends in use, howev- er, are as a name badge holder among the hospitality and medi-


cal industries, as well as a secure holder for crafter’s scissors and ballpoint pens. ReadeRest’s simple design and


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Free Shipping on orders over $300 Choose by design! Everyday Cards & Assortments, Spanish, African-American, Religious Cards and more! Wrapped Cards Now Available!


Popular Greetings ~ Tel: (800) 505-5514 ~ Fax: (410) 392-3731 50 February 2012


extensive uses has created a stir that allows it to be successfully marketed to hospital gift stores, salons, wineries, hardware stores and more. The product has also gained quite a bit of international attention. Hopper explains, how- ever, “The ReadeRest is made available to many countries strictly through a web presence. It is in the U.S. that we are focusing growth and partnerships with retailers.” Although the website lists retail prices, ReadeRest is also available at wholesale prices. While previ- ously advertised at three different order levels of $250, $1,000 and $5,000, retailers can now supply the ReadeRest in their store for one low-risk investment of $160. For this cost-effi cient purchase, retail- ers will receive Hopper’s “starter kit,” which includes a free counter top display and free shipping. Independent retailers are invit-


ed to visit the ReadeRest website to take a look at the growing fash- ion designs. Designs range from stainless steel to those adorned with Swarovsky crystals in a variety of colors. Hopper also mentions that he is currently looking into expanding the line by adding a heart and ribbon shaped ReadeRest, in support of Heart Disease Awareness, Breast Cancer Awareness and to Sup- port the Troops. “Hopefully once these new designs are underway, we can do our part by contribut- ing a percentage of the profi ts to the associated organizations,” he


continued on page 55 INDEPENDENTRETAILER


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