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Fashion Forecast continued from cover
that UV 400 Protection that will keep their eyes protected,” explains Weizmann. Kachina’s fashion forward
line may drive sales, but it is the company’s customer service that keeps customers. “We special- ize in tailoring our products and ideals to match our customers’ needs in the present, and de- velop programs that have led to long relationships,” says Weiz- mann. With a minimum order of ten dozen, retailers are able to display more than ten options. “Our minimum orders offer max- imum options in variety, because
our sunglasses come in sorted dozens with the most popular colors and designs of the sea- son,” he adds. “Many times one style can have from two to six variations.” Sunglasses selection is not the only variety Kachina offers, as displays for product placement are also numerous. From the D-120 that holds up to 120 pairs of sunglasses to the smallest display that holds 12, Kachina can accommodate any size space. As 2012 begins and sunglass
season is about to arrive, Weiz- mann remembers that while sunglasses are a necessity, they are a large part of everyone’s spring and summer wardrobe. Just like a handbag, consumers want what is in season. “This
year, we feel people are look- ing for something fun, with great function,” he says. “Bright colors are going to be trendy, while a throwback to traditional shapes will make a strong comeback.” For retailers looking to revitalize their inventory with this year’s fashion forward designs at the ASD show in March, Kachina will be offering a 30 day money back guarantee, price match guaran- tee, free shipping for orders over $1,000, and a free gift. Like Kachina, Pacifi c Link
is forecasting a similar fun and functional fashion season for sunglasses in 2012. In fact, its spring fashion line will be fea- turing bright and neon colors, as well as animal prints. Updat-
continued on page 65
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64 February 2012 INDEPENDENTRETAILER
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