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Go Back to www.IndependentRetailer.com COVER STORY Sunglasses


Fashion Forecast continued from page 71


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style categories, Wholesale Sun- glasses Palace has well over 30 style categories, and many with unique designs. “Among some of our most popular categories are the Fit Over sunglasses that are to be worn with a person’s regular glasses, as well as our Sheek Urban, Original Gangsta and Tattoo sunglass products,” says Kolb. Looking to present a playful and practical line, Kolb admits to staying up on trends through multiple resources, whether it be tradeshows, mag- azines, Internet sites, or quite often through talking with man-


ufacturers and sunglass wearers on the street. Too often, trends are general-


ized, maybe because it is about what’s hot


in Hollywood. As


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72 February 2012 Fuze


CUSTOM DESIGN!


a result, Kolb has also turned his focus to targeting different regions. “What’s hot in New England may not be a top seller in the South,” he adds. His web- site offers retailers Hot Seller Packages, targeted for markets in specifi c regions. And with no minimum order requirement, buyers are free to test market with the company’s products before committing to any larger orders. “At Wholesale Sunglasses Palace, we understand that your invest- ment in wholesale sunglasses must provide consumers with high-end choices, without paying the price. That’s why we offer un- compromising quality and style conscious products at such af- fordable and competitive pricing.” With most styles wholesaling un- der $4 a pair, customers easily enjoy consistent profi t margins of 500 to 700 percent. As the new season approach-


es, Kolb is aware of some of the more unique trends that will soon hit the market. “Cat eye sun- glasses will be in, as will white plastic frames and other bright colors such as blue, yellow and red,” he says. “It’s all about mak- ing a statement.” Gradients and round lenses were also among some of his predictions for the 2012 sunglass selling season. Now is the time to start stock-


ing up on high profi t sunglasses, whether your customers are look-


continued on page 74 INDEPENDENTRETAILER


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