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JEWELRY Sunglasses
7.75" x 16" with 6" Header
E'arrs Inc. Post Office Box 1375
Gainesville , Georgia 30503
7.75" x 16" with 6" Header
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Fashion Forecast continued from page 67
the customer. “Customers of CTS Wholesale can be assured that our staff has fi rst hand knowledge of not only the product, but the venues in which they sell. It is with this understanding of the industry from both sides that lends itself to our dedication to customer service, prompt ship- ping and low pricing,” Bachelder notes. He takes pride in selling and shipping to many different types of retailers, including gift shops, convenience stores, mall kiosks, and more, believing his products are marketable in any venue. “We are noticing many
COVER STORY
distributors coming into the marketplace are drop shippers,” Bachelder says. “It makes it easy for us to set ourselves apart, be- ing a direct importer with a large selection, and being able to work directly with our customers.” Also successful in its deliver-
ance of top of the line customer service is PR Sunglasses, a sun- glass distributor for over 25 years that has learned to focus on ser- vice in a fi ckle, fashion-forward industry. “It is not easy to predict what will be the new hot product. We are constantly watching the fashion media to follow up on new trends,” says Janice Chien, sales manager. “Our mission is to provide the most current fashion trends in the sunglass industry, with good quality, competitive
pricing, and most importantly, customer service. The customer always comes fi rst with us, which is why they keep coming back.” PR Sunglasses carries thou-
sands of sunglass styles, including its best selling Sports Wraps, Lady Fashion Frames and Read- ing Glass lines. Last year, the Aviator and Wayfarer lines were popular, a trend Chien believes will continue into the spring of 2012. “However, while everyone was looking for “retro” styles last year, in 2012 more colorful frames will be popular,” she adds. And for low wholesale prices ranging from $13 to $36 per dozen, retailers can offer these new neon styles continued on page 70
68 February 2012 INDEPENDENTRETAILER
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