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www.IndependentRetailer.com COVER STORY Sunglasses
Fashion Forecast continued from page 68
and make a decent profi t mar- gin at $5.99 to $24.99 retail per pair. In addition to numerous styles, colors and varieties of eyewear, PR Sunglasses also carries cords, cases, and coun- tertop and fl oor displays to better showcase its lines. Minimum orders start at $100, and most orders ship on the day they are placed. “We do provide volume discounts for customers who buy in bulk,” adds Chien. Pricing is available on request, and new registrants to the site only need to provide a Tax ID number to begin ordering.
After 20 plus years, Screamin
Dealz’ claim to fame in the sun- glass industry is its name brand PUGS Sunglasses. “Since their introduction in 2005, over 32 million PUGS name brand sun- glasses have been purchased,” says Brent Bartholio, wholesale manager. “They are available in many styles; aviator PUGs, casual women’s PUGS and es- pecially activeware/sports PUGS are among the most popular.” Like many sunglass wholesalers, Screamin Dealz claims to stay up on the latest trends, many times getting ahead of trends, allowing the company to be a trendsetter in the industry. But unlike many sunglass wholesalers, Screamin Dealz boasts another level of quality not typically found in
the market it serves. The quality of the PUGS line
has been compared to luxury brands retailing at $60 to $70. However, Bartholio assures inde- pendent retailers that Screamin Dealz works closely with con- veniences stores, boutiques and other independents selling unique products at bargain pric- es. “On average, we easily sell sunglasses for $1.50 to $2.50, with a suggested retail of $14.99 to $19.99,” he adds. Currently there are two programs in place. Retailers can either inquire about clearance or liquidated styles, offered with a plastic rack that holds 44 pairs; or, a slightly more expensive program in which a retailer purchases the
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70 February 2012
INDEPENDENTRETAILER
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