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COMPANY UPDATE
GFD Spells Incense Profi ts
GFD IMPORTS, based in Ohio, is best known as a distributor of the extremely popular, Wild Berry Incense, but also car- ries an extensive line of other scented products, including cones, fragrance oils and the newest addition, candles. “We also have a large selection of incense burners,” says Sydney Ferrario, who sells to a variety of outlets including tanning salons, gas stations, head shops, smoke shops, and boutiques. Scented products and incense always en- joy a strong following, but GFD has an edge over the competi-
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www.CoolCityTrading.com Houston & Los Angeles Warehouse 58 February 2012
tion, based on sales reports from the fi eld. “We’ve gotten a good turnover and repeat business for our product,” says Ferrario. “Combined with our customer service, GFD Imports has a lot to offer.” Carrying close to 100 differ-
ent fragrances, all of them true to their names, there are a few highlighted best sellers. These include the Wild Berry Incense, Fizzy Pop, Patchouli and Ocean Wind. “Essentially, we have something for everyone,” notes Ferrario. The company offers its incense stick products in three sizes; Biggie Sticks are 19 inch sticks that burn for over three hours each, Shorty Sticks offer four inches of incense, and most popular are the 11 inch sticks. “Our 11 inch sticks wholesale for $8 per hundred, retailing for $20 per hundred,” says Ferrario. “However, we ask our custom- ers, especially those just starting out, to invest in a starter kit.” GFD recommends a starter
kit for fi rst time orders. “We have one kit that wholesales for $335 and includes two bundles, or 200 sticks of each of the 18 top selling fragrances, for a total of 3,600 sticks,” Ferrario notes. “It also comes with display jars, a display stand, 400 Ziploc bags, a POP sign and a window sign. It will return at least $720 at re- tail,” he adds. In addition, GFD will include an extra free bundle continued on page 62
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