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Summit Software continued from page 46
C-stores struggle with the intrica- cies of price setting. If the item is priced too high, the sale hits a dead end. If a price is too low, so is profi t. Automated price set- ting will allow for quick changes and easy analysis, detecting the highest possible profi t margin on each product. Make Store Managers into
Real Managers: Most C-store managers feel like clerical as- sistants, spending most of the day tallying sales and prepar- ing inventory reports. With these tasks taken care of, managers can react more quickly to any issues and perform other lead-
ership responsibilities, such as guiding store employees. With software technology pro-
vided by Summit, retailers can be certain every penny is pres- ent and accounted for, as well as ensure they are making the most of fl oor space and effi ciently set- ting and managing the margins of every product in the store. By implementing a unifying single- vendor software system, C-stores eliminate many accounting chal-
lenges, while opening the door to higher revenues. “Using the Sum- mit iGuide dashboard (a feature of the software), I can tell at a glance what is happening in our stores,” confi rms Mike Walker, marketing director for Jumpin Jimmy’s, a chain of 35 C-stores offering Marathon fuels, as well as two liquor stores in central and southern Illinois. “Having a cen- tralized C-store system has helped our managers evaluate their sales and run more effi ciently.” ■
For more information: Summit Software 4242 Flagstaff Cove Fort Wayne, IN 46815 Toll Free: 800-433-5724 Tel.: 260-486-4357 Website:
www.irely.com
48 February 2012
INDEPENDENTRETAILER
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