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SPN DEC 2011 IndustryNews
www.swimmingpoolnews.co.uk
GOLDEN COAST LAUNCHES FIRST ‘STATE OF THE INDUSTRY’ SURVEY
SOUTH WEST LIDO LEADS THE WAY ON CHLORINE CONTROL PATROLS
The Bristol Lido, the city’s outdoor pool and spa at Clifton, has introduced tough measures to ensure that swimmers ‘clean up’ and shower before taking a dip so that chlorine use can be kept to a minimum. The campaign features new poolside ‘Chlorine Control Patrols’ who are on hand to check swimmers have washed before having a swim which includes washing their hair or wearing a swimming hat. The ‘Patrols’ will be on hand for a two week period to explain why the Lido is continuing to take an active stance to keep chlorine levels to a minimum and hand out free swimming hats to those who need them. “It’s simple, the cleaner the swimmers, the less chlorine we need to use in the pool and the kinder it is to the environment and also the swimmers themselves,” said Mark Thwaites, the General Manager of the Bristol Lido.
Golden Coast has released a survey to gauge the state of the UK’s wet leisure industry. The survey has been distributed via Golden Coast’s monthly e-newsletter and will be available via a link from the company’s website. The survey will try to identify issues affecting the industry and trying to analyse the present threats facing the industry. Questions focus on sales volumes, sales trends for the current year and last year and looks at expectations for the year ahead. It investigates industry sectors, the commercial and domestic market and looks at online and offline sales to see how business trade compares. It will look at what effect five poor summers and the economic downturn has really had on the industry, sector by sector against declining consumer spend, and what threats and opportunities are facing the industry in 2012. The aim of the survey is to build a picture of the industry to identify which parts are most robust and which have been hit the hardest. The survey responses will be anonymous and the final report will be made available free to everyone in the industry.
Managing Director of Golden Coast, Jamie Adams said: “We have been in the wet leisure industry for 35 years. We have worked through previous recessions and have seen many changes and developments during that time. We were keen to develop a survey that can help provide a clear picture of the state of the industry at this moment in time. We also wanted to look at what grassroots businesses and those companies ‘at the coal face’ see as the big challenges and opportunities moving forward.”
The survey will close towards the end of November. Findings will be analysed over the next three months and the full report will be produced in the New Year.
To take part in the survey visit the Golden Coast website and follow the link to The State of the Wet Leisure Industry 2011.
i FOR FURTHER INFORMATION
F GOLDEN COAST ( 01271 378100 : www
goldenc.co.
MAKE A JANUARY DATE WITH CERTIKIN
Certikin has announced the dates and venues for its three seminars in January: • 17 January, Taunton: Holiday Inn, Deane Gate Avenue, Taunton, TA1 2UA
• 24 January Crawley: Crowne Plaza, Langley Drive, Crawley, RH11 7SX
• 26 January, Stansted: Hilton Stansted Airport, Round Coppice Road, Stansted, CM24 1SF
The format will be the traditional one with a full day for guests to have an insight into Certikin’s
existing product range, new products and developments for the new season.
Booking a place couldn’t be easier and can be done online via a link on their website, by sending an email to
info@certikin.co.uk or by calling the number below and asking for Laura Mencia.
i FOR FURTHER INFORMATION
F CERTIKIN ( 01993 777200 :
www.certikin.co.uk
“I think we need to learn a thing or two from our European cousins who have always had a tougher approach to those who don’t shower before they swim. In many countries there is a permanent shower monitor checking on everyone before they are allowed to bathe.”
The Chlorine Control Patrollers will be poolside and remind swimmers who have not showered before entering the pool as well as handing out the Lido’s own branded swimming caps with reminder messages such as ‘Keep Chlorine Low at our Lido’, ‘Wash, don’t be a dirty girtie’ and ‘Make up, deodorant, hairspray, sweat, yuk not in our pool!’, which is another element of the campaign. “Being British we thought we would approach the issue with humour and sensitivity rather than the hard line taken by some swimming pools in Europe. We’ve designed cartoon posters with humorous messages which are displayed all around the changing rooms to ensure that the message reaches the swimmers as they change ready for their swim. The Chlorine Control Patrollers are our last line of defence and will explain to swimmers why we are so keen to make this work.” The Bristol Lido is hoping that their campaign will not only improve the environment for their own swimmers but go a step towards urging other swimming pools to take a more proactive approach to cutting down their chlorine use. “This issue is really important to us and we hope that other pools will follow suit and try and change the culture of British swimmers so that washing thoroughly before swimming becomes second nature.”
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