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EyeCandy Family Decals
EYECANDY DECALS, based in South Carolina, has been pro- ducing die-cut decals for several years and selling wholesale for the past three. The most popular items have been stick fi gure representations of families, which buyers place on the back window of their automobiles. “We have hundreds of designs,” says Rob Langs, owner of EyeCandy Decals. “We have our original family, which is what you usually see on cars, but we also have pirate and vaca- tioning families, as well as athletes like football and basketball play- ers, and all kinds of occupations. People really like to buy different
decals representing each fam- ily member and put them on the car.” While the wholesaler has primarily sold in the South- ern U.S., this year the company
has expanded its efforts around the country, focusing on new areas such as California and the Northeast. The three initial
designs (the original family, vaca- tioning family, and pirate family decals) continue to sell extremely well, but EyeCandy consistently adds new designs to their line of decals, making sure everybody and their families are represented. If customers request a particular de- sign, the decal can be produced to
meet demand. New products range from snowboarders to martial art- ists, guitarists to dental hygienists, as well as regular updates to the original lines. Eye Candy decals are perfect for
gift shops, boutiques, card shops, souvenir shops and car washes, and are all made in the U.S. The decals usually wholesale for an average of $1.55, and EyeCandy suggests a retail price of $3.99 to $4.99, for a markup of around 200 percent. “Since customers are buy- ing to represent their entire family, they usually purchase fi ve to seven at a time,” notes Langs. The mini- mum opening order is $100, while
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