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2011 NEW PRODUCTS BUYING GUIDE Aussie Backpack
THE NUMBER of people travel- ing with their pets is growing, and so too are the destinations and activities that consider Fido and family as one, from roughing it at campgrounds to fi rst class fl y- ing, and fabulous four star hotels. Traveling with dogs, however, can offer some challenges, but nearly can be surmounted with common sense, creativity and a little help from ABO Gear, a supplier of eco- sustainable pet products for daily use and travel. Launched in 1996, ABO Gear has introduced use- ful and environmentally friendly products for campgrounds and beach life. In 2005, the company tested its success in the pet mar- ket, “and now it is the biggest and most exciting market we are involved in,” says Julian Morton, founder. “We’ve found our niche, and our motto is, ‘good for the dog, good for the planet and good for the wallet.’” Morton likes to describe
ABO Gear’s product lines as rugged, laid back and natural. “We aren’t over designed,” he says. “Take for instance our travel bowl, which retails for $4.99 and is made from repur- posed recyclable material. It
serves a purpose and is good for the environment.” Dog toys and kibble bags are just some of the products that would do well in independent pet stores, outdoor retail shops, gift stores, boutiques and more. “We are looking to work primarily with independents,” says Morton. “Our products are unique and well priced.”
food, water and gear.” Best of all, no matter the activity, customers can be assured that the pack is easily adjustable and supported by good hardware, and a little dirt is no big deal, as the pack is washable. For the most popular sizes
One of the newest product ad-
ditions independents and their customers can look forward to is the Aussie Backpack, which acts as a harness and carrying case in one. This new twist on a dog- gie backpack is for both country and city travel. Made from a cot- ton mesh, the harness keeps the dog from sweating and chaffi ng, unlike the polyester and nylon products most commonly found in stores. The metal D ring allows for a leash to be attached, and the pack’s underbelly reduces strain on the dog’s neck. The product comes in four sizes, for dogs under 20 lbs to 80 lbs and up. “Medium and large are by far our most popular sizes,” notes Mor- ton. “We wanted to do something rugged, and the side pockets store
108 December 2011
(medium and large) the Aussie Backpack wholesales for $15 and $20. Retailers can expect to make keystone or more if they operate in more affl uent areas. There are no minimums, but new accounts are offered a deal of buy ten, get two free. Free ship- ping is also provided on orders over $150. “Our retailers can also expect signage and a bamboo rack display, complementary to our product line, to help in marketing the products within their stores.” ■
For more information: ABO Gear, Inc. 315 W. Ponce DeLeon, Ste 550 Decatur, GA 30030 Tel.: 888-604-8249 Email: Use online form Website:
www.abogear.com
INDEPENDENTRETAILER
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