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2012 NEW PRODUCTS BUYING GUIDE Natural Crystal Potpourri
CRYSTAL POTPOURRI by Planet Naturals is the newest trend in home fragrance, and a natural hypoallergenic, fl ame- less and aesthetically pleasing solution for a better smelling environment. First invented in 1998 and sold in “Dollywood,” Tennessee’s well known coun- try music inspired theme park, Planet Naturals’ crystal potpour- ri quickly became a national and international sensation, with marketability in both the high- end and discount merchandise markets. Co-founder, Joel Patter- son, notes, “Planet Naturals has become strictly wholesale. We
just released a new line of crys- tals for boutiques, gift shops and other independent retailers car- rying home fragrances. The line includes six of our best selling crystals, with distinct fragrances for every preference.”
The product packaging func-
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tions as a gift box, displaying a crystal fi lled PET jar which holds 18 ounces of the chunky sea salt, already pre-oiled with fragrance. Attached to the jar is another half ounce of the fra- grance oil. “This is a package deal that offers a nine month fra- grance lifetime,” says Patterson. “However, retailers can expect repeat customers and multiple purchases, as customers fre- quently return to purchase more bottles of fragrance oil for refi lls or to test new scents.” Among some of the most popular are the Earth, Wind and Fire col- lection. The fi rst is a patchouli mixture with earthy undertones. “Green Tea is another popular fragrance at this time. The crys- tals have a greenish brown hue, and the scent is crisp and lem- ony,” adds Patterson. A 100 percent markup can be
expected on all products. “The boxed sets wholesale around $10 apiece, and should be retailing for $19.95 to $24.95. The oils sold continued on page 62
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