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RETAILERS LOOKING to address both the health and cost concerns of their tobacco and nicotine crav- ing customers have increasingly invested in electronic cigarettes (e- cig). Among those manufacturers making headway in this new mar- ket is LOGIC, a New Jersey based e-cigarette company. LOGIC pro- duces LOGIC disposable e-cigs as a revolutionary alternative to avoid the 4,000 toxins that are in ciga- rettes, while replicating the entire sensory experience that smokers enjoy. Wholesaling for $5.95 per unit, with a required minimum or- der of one box containing 24 units, LOGIC e-cigs have become quick-
ly accepted as a national brand, available in over 20,000 locations in less than one year. The prod- uct is a good investment for store owners, offering a 40 percent gross profi t ($4 profi t per unit). LOGIC store sales out sell other brands two to fi ve times, moving 20 to 80 units per week, per store.
2012 NEW PRODUCTS BUYING GUIDE E-Cigars and Cigarettes
While such an alternative al-
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lows the estimated 45.9 million U.S. cigarette smokers to view their cigarette lighting as a pleasurable pastime, an act of de-stressing, as well as a form of social interaction without the looming harm of tox- ins, what about those 13.3 million U.S. smokers who enjoy cigars? Among the company’s latest prod- ucts is The Cuban electronic cigar. With over a year in development, The Cuban was made to look, taste and smell like a real cigar. With 1.8 percent nicotine by volume, it is mild and medium fl avored, with rich, thick vapor and a unique sweet tobacco aroma. “The com- pany sold out within 10 days of the product’s release,” says Howard Panes, founder of LOGIC. The Cu- ban is good for about 1,000 puffs, or seven to ten traditional cigars. Like LOGIC’s disposable e-cigs,
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