This page contains a Flash digital edition of a book.
Go Back to www.IndependentRetailer.com NEWS


Connecting to Sell continued from page 8


with repeat sales. As Business Wire reports, “When consumers feel a connection with their retail brand, they are 50 percent more likely to advocate for the brand and recommend the retailer to others.” The study also reveals that one way to better connect with cus-


tomers is to become aware of the fact that men and women shop differently. For instance: 1) Retail is personal for men. Retail is about enhancing one’s


identity and sense of self in the eyes of a man. Fifty percent are more likely to feel their preferred retailer makes them a more valuable person, and 53 percent of men are more likely to feel that people will see them differently because they shop at a particular retailer. 2) Retail is about fun and style for women. It’s all about trends,


as well as fun and style for women when making a purchasing decision. Women are more likely (18 percent) to connect with a retailer they consider to follow this criteria. ■ This piece was adapted from an original story in Business Wire.


Visit IndependentRetailer.com, For Today’s Business News & Updates.


Since 1979


 79 SOUTH CHINA IMPORT INC.


NEW: Now you can see our


entire Color catalog of Styles Online and Order For FAST Delivery.


www.southchinaimport.com Visit us at:


148 GREEN STREET, BROOKLYN, NY 11222 1-800-235-0020 TOLL FREE:


TEL: (718) 389-6731 FAX: (718) 389-9707


e-mail: sochinany@aol.com WE ACCEPT


Please Call For 2011 Color Catalog MasterCard


Wholesale Only, Minimum Order One Case Prepacked Per Item


® 16 December 2011


Se Habla Espanol ~


Wholesale Only, Minimum Order One Case Pre-Packed Per Item INDEPENDENTRETAILER


Catalog for 2011


(Formerly South China Import, Inc.) 32nd


Fighting


Return Fraud continued from page 10


on par with last year,” confi rms the Return Fraud Survey. How- ever, spotting return fraud may be diffi cult for some retailers. As a result, retail stores being adversely affected by returns should look for these signs: high shrink rate, dramatic increase in number of returns, return policy not being enforced, and increasing number of mark- downs due to returns. ■ This piece was adapted


from an article by the National Retail Federation.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120