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2012 NEW PRODUCTS BUYING GUIDE Kerusso’s Faithful T’s
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KERUSSO MAY use pop cul- ture as the inspiration behind its screen printed T-shirt de- signs, but the message these shirts present is solely inspired by Christian faith. Kerusso, Inc. reminds retailers that 94 percent of Americans say they believe in God, and 50 percent use inspi- rational products, making the manufacturer’s Christian themed apparel suitable for any location, store type and target customer. “Customers purchasing inspi- rational merchandise are more particular about the message it sends than a customer pur- chasing an ordinary graphic T,”
notes Lorri Carter, vice president of creative development. With the use of surveys and focus groups, Kerusso looks beyond its artistic endeavors to make sure the design and associated message is what the customer is looking for.
While over 20 designs were ORDER ONLINE TODAY! 25¢ each
Free Shipping on orders over $300 Choose by design! Everyday Cards & Assortments, Spanish, African-American, Religious Cards and more! Wrapped Cards Now Available!
Popular Greetings ~ Tel: (800) 505-5514 ~ Fax: (410) 392-3731 48 December 2011
brainstormed for Kerusso’s newest apparel line, customer feedback led to the production of nine adult and fi ve children’s T-shirt designs, along with four new caps and a patriotic promo- tional shirt. Among the designs, two have won the honor of fi rst and second place in the Best Design category, awarded by Impressions magazine, the pre- mier trade magazine for screen printers. Taking fi rst place is the Torn Heart design. “This image was inspired by a photograph of Marilyn Monroe that had been torn apart and pieced back together into a new piece of art- work,” says Carter. “The photo we used is of my grandmother’s glass heart necklace. We tore it up and scotch taped it together.” continued on page 54
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