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2012 NEW PRODUCTS BUYING GUIDE Off the Wall Bendables
WITH A catalog of over 500 skus of apparel and toys, NJ Croce Co. is the source for innovative and fun licensed entertainment prod- ucts, designed for the inner child in all customers. “I love creating excitement in fully grown adults as if they were kids,” admits Nick Croce, president. Partnering with his father, Croce established NJ Croce Co. in 1981. The compa- ny’s fi rst licensing agreement was inked in 1983 with Art Clokey, the creator of Gumby. “We are Gumby’s longest running licensee and distributor,” adds Croce. The wholesale distributor also holds licenses for Betty Boop, Felix the Cat, Mr. Bean, The Simpsons and
more. While these well known characters and actors provide inspiration for the majority of NJ Croce Co.’s merchandise, the company isn’t without its own creative works of nostalgia. A leading wholesaler of new
and vintage bendables (poseable character toys), NJ Croce contin- ues to add to the popular category with its Off the Wall line. The four current bendables contain both an off the wall image and asso- ciated story. “The idea for these toys was originally presented to us by a customer, but we would love to add to the line if we are inspired with more off the wall characters,” notes Croce. For now,
Q MART GROUP INC. TOLL FREE
77 Morgan Ave., Brooklyn, NY 11237
1-800-258-8183
Importer, Wholesaler, Lowest Prices
www.qmartinc.com
Men’s, Ladies, Children GLOVES PONCHOS & SCARVES ANIMAL HATS HEADBANDS
adults and chi ldren above the age of three can enjoy the Nar- whalicorn, a cross between a unicorn and narwhal, and guard- ian of mystical rainbow caves that feeds on enchanted underwater meadows and soft pink cotton candy clouds. The others are no less imaginative and include: Gentleman Bigfoot, who dresses up in a tuxedo and prefers polite company and fi ne dining; Brain
continued on page 40
FAUX FUR LEG & WRIST WEAR
38 December 2011
INDEPENDENTRETAILER
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