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2012 NEW PRODUCTS BUYING GUIDE Air Swimmers
ERNIE LLC, doing business as
IWantToBuyWholesale.com, sells toys and novelties out of a 10,000 square foot warehouse in Central Florida. Established in 1988 by Er- nie Rolfson, the wholesaler provides die cast cars and models, remote control cars and helicopters, Dis- ney merchandise, and souvenirs for shops across the East Coast. This holiday season, the Air Swimmer, a helium balloon in the shape of a fi sh, is expected to be a hot seller. Air Swimmers are sold as a model kit and require assembly (helium sold separately). About three feet high and nearly
fi ve feet long, the balloon comes in two varieties, the clown fi sh and
the shark. “Using the remote con- trol, the user gets the Air Swimmer to levitate,” says Rolfson. “With a helicopter you constantly have to be doing something to keep it from getting too high or too low, but the fi sh is more like a hot air balloon.” While the company mostly focuses on remote control helicopters, the desire for Air Swimmers has been so strong and selling out in so many places, that the wholesaler has been stocking up to meet demand. Rolfson notes that Air Swim-
mer is designed to be solely used indoors, as even a slight breeze will set the balloon out of its mo- tion. The product is exactly like a regular balloon on the outside, but
with wings and a remote control antenna attached. However, it has many benefi ts that remote control helicopters simply cannot offer. “Helicopters have been around for a long time, but the problem is they get damaged,” Rolfson adds. “They’re used outdoors, and when you fl y them, they sometimes crash and burn and are wiped out. But with Air Swimmers, because it is an continued on page 40
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