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2012 NEW PRODUCTS BUYING GUIDE


Kerusso’s Faithful T’s continued from page 48


The image is a more feminine design, and incorporates the heart and scotch tape as one image. “The message is that no matter what has gone on, God can put all the pieces back to- gether,” Carter explains. Retailers can expect to make


a profi t of keystone or more on this new line, which is set to be released in January, with the patriotic promotional shirt to be shipped in early spring. Those retailers participating in the Light House Apparel and Ac- cessory Center merchandising program will continue to receive the $8 discounted wholesale price, as opposed to the $9.50 for retailers purchasing the T- shirts on an individual basis. “Retailers who are a part of the Light House program can, at the start of the year, cycle out their lowest performing T-shirts for some of these new designs,” notes Carter. “But with cus- tomer feedback always taken into consideration, Kerusso is confi dent all its designs will sell well.” ■


For more information: Kerusso, Inc. 402 Highway 62 Spur Berryville, AR 72616 Toll Free: 800-424-0943 Email: webcustomerservice@ kerusso.com Website: www.kerusso.com


For More Great New Products Visit IndependentRetailer.com


54 December 2011 INDEPENDENTRETAILER


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