Go Back to
www.IndependentRetailer.com
FREE Terminals! Unbeatable Rates! Increase Your Sales!
LOWEST COST MERCHANT ACCOUNTS & EQUIPMENT GUARANTEED!
Wireless Solution Dejavoo M3
Hand Held, Wireless Terminal & PIN Pad, Nationwide GPRS Coverage
30 Day
Risk-Free Trial*
MORE FREE TERMINALS
PACKAGE 1 FREE!*
FD5Oti PACKAGE 2
Process with your CELL PHONE for FREE*
Use iphone®, Android®® & More
as low as 1.03% FREE!*
RATES NEWS
AS ANOTHER holiday shopping season approaches, marketers, researchers and retailers try to breakdown the behavior, expec- tations and decisions of today’s consumers. Inc. magazine’s re- cent study decided to test the theory that a shopper’s level of relaxation when shopping has an effect on fi nal buying deci- sions. In the study, “Relaxation Increases Monetary Valuations,” six experiments were conducted. In one experiment, participants were randomly shown one of two videos; one was a 10 minute video of nature scenes, featur- ing a breathing coach; the other video was about robots. Following the videos, partici-
Sign Up
Today & Receive $100.00*
www.theMerchantSolutions.com
The Merchant Solutions (TMS) is a registered ISO/MSP of Wells Fargo Bank, N.A., Walnut Creek, CA * Terms & Conditions Apply
18 December 2011
1-888-707-2836 No Setup Fee - No Application Fee - No Annual Fee
We'll give you $1000 If we can't beat your current credit card processing rate
pants were shown 10 product photos and asked to guess the price of each, on merchandise such as a picture frame and an LCD monitor. Those who watched the relaxing video thought the products were worth an average of 11 percent more than they were. When it came time to make a bid on a digital camera on eBay, the participants who watched the relaxing video bid at least $32 above the robot video watch- ers. “Researchers found that when people are more relaxed, they are willing to spend more money.” The fi ndings didn’t just prove that relaxed shoppers are a little more generous with their wallets and gift giving, but are also willing to spend more for all kinds of merchandise.
Relaxation Drives Sales Retailers may not be able to
station massage chairs through- out the store, or have breathing coaches greet customers at the door and checkout lanes, but there are some things they can do to present a calming atmo- sphere. Among the options are playing soothing music and reducing checkout lines. “People fi nd checking out the most stressful part,” says Greg Hodge, global retail strategist at Iconoculture, a Minneapo- lis based fi rm that researches consumer trends. ■ This piece was adapted
from an original article by Inc. magazine.
ERRATUM
In the Duke Imports Company Profi le appearing in the Novem- ber issue, the following incorrect reference stated, “There was not much talk of moving out of Kendallville . .” The company is actually located in Angola, Indiana, not Kendallville. The correct company address and contact information is as follows:
Duke Imports 1105 North Williams Street P.O. Box 888 Angola, IN 46703 260-665-1100 Email:
info@dukeimports.com Website:
www.dukeimports.com
INDEPENDENTRETAILER
Best Deals Guaranteed!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120