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2012 NEW PRODUCTS BUYING GUIDE
Ice Chest Toppers continued from page 66
and Stars and Stripes. “We are even looking into licensing. We’d like to do NFL or college football designs, using a football player’s chest, sporting the pads and numbers and perhaps school colors,” notes Zang. The display rack is as much a
novelty product as the Ice Chest Toppers themselves. It is a wire rack that comes in either black, white or stainless steel. There are legs and feet at the bottom, and arms that can be positioned in any way along the side. The rack holds the clamshell packaging, with each Ice Chest Topper and a complementary key chain of a chest in a different bikini de- sign. “For now the minimum is at least 20 pieces. However, a rack is provided for free if a retailer purchases $1,500 worth of prod- uct,” says Zang. The wholesale price range averages around $15 per unit, and is discounted based on quantity purchased. Retailers can expect to sell for no less than $19.95, with a suggested retail around $24.95. “Nobody will be mad when you use the product to let people know, ‘Stay off my chest,’” explains Zang. ■
For more information: Ice Chest Toppers Tel.: 406-581-8629 Email: Use online form Website:
www.icechesttoppers.com
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INDEPENDENTRETAILER.COM for Industry News & Updates December 2011 71
The Bargain Outlet Wholesale
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