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2012 NEW PRODUCTS BUYING GUIDE
Smushion Relaxation Cushion
SELF DESCRIBED as a lounge lizard, Nick Hyde, VP of sales and retail development for the Smushion, lives by one motto, “Get comfy.” The Smushion, Hyde’s inspiration behind a com- fy lifestyle, was created in 2006 by business partner and friend, Eric Elan. “He came up with the idea after he and a group of his friends returned home from a college football game, tired and uncomfortable from standing around all day. As he lay down on the couch and tried to rest, he realized he couldn’t fi nd a comfortable position to rest his aching feet,” Hyde explains. The initial idea was to create an ottoman for a coffee table, cushioning the hard top. Today, the Smushion is a multi-use memory foam cushion, designed to solve all comfort needs: otto- man, lap desk, lumbar support, and armrest. As the company website re-
veals, “After several trips to the fabric store and an argument over some faux fur, the fi rst Smushion was constructed with love, staple guns and a genuine desire to cre- ate comfort.” Amid the stuffi ng, staples and a few prototypes, a compelling version eventually emerged, keeping that “genuine desire to create comfort” in tact. The Smushion is a lightweight, portable multipurpose accent continued on page 64
INDEPENDENTRETAILER.COM for Industry News & Updates December 2011 63
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