dees, including trade shows. He identifies proper planning and promotion as being keys to trade show success. Amore adds that other attributes to trade show success include: value to exhibitors and atten- dees; good timing; and having the ability to present something unique to attendees.
Importance of Exhibitors
Organizations hosting a trade show need exhibitors. Luckily, exhibiting companies also need trade shows. Many companies, especially fiscally savvy ones, have real- ized for years that trade shows can offer them an immediate return on investment.
Exhibiting at a trade show is like having 30 great sales meetings in one day since the audience is so specific. Having a booth at a trade show allows for more direct mar- keting because the targeted audience consists only of those within a particular industry.
WE HAVE THE BEST DRESSED BOOTHS INTOWN!
TRADE SHOWS, TRADE SHOW MANAGEMENT,
SPECIAL EVENTS, CONFERENCES AND CONVENTIONS COVERING DELAWARE, NEW JERSEY AND PENNSYLVANIA
Main Line 38 November December 2011 Expo 610-265-6200
Exhibitors promoting items that need to be seen and touched to be understood or fully appreciated, such as electronics or promotional items, continue to attract the largest crowds at trade shows.
Domenick Savino, CPCE, is the CEO and general manager of Drexelbrook Catering and Drexelbrook Corporate Events Center. Drexelbrook has hosted a number of trade shows over the years, and according to Savino, they are a great way for exhibitors to maximize their marketing dollars. "Some trade shows can be more cost effective in reaching a targeted mar- ket as opposed to other marketing outlets, such as the web or other news media.”
Drexelbrook Corporate Events Center first began hosting trade shows in 2001. They specialize in shows with 100 booths or fewer. For several years now, Drexelbrook has played host to the annual Taste and Tour of the Countryside culinary show- case event, which is presented by Delaware
County's Brandywine
Conference and Visitors Bureau. This trade show has been highly successful for its organizers, exhibitors and attendees. Designed specifically for meeting and event planners, it routinely draws more than 40 exhibitors and has attracted upwards of 2,000 attendees.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100