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3D/4D


Red Star’s fi lm brings Sherlock Holmes to visitor attractions for the fi rst time


RED STAR 3D


experiences that bring legendary stories up to date for a new audience. The fi rst, Sherlock Holmes 4D, was launched at the European Attractions Show and is now ready for licensing. 20,000 Leagues Under the Sea 4D, aimed at aquariums and water- parks, will be ready by summer 2012. “Both projects have a strong brand


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involvement with legendary characters and titles that ensure audience recognition and strong marketability,” says Red Star direc- tor Ben Smith. “With Sherlock Holmes 4D we’ve tried to remain true to the characters of Sherlock Holmes and Doctor Watson, as defi ned by Sir Arthur Conan Doyle, but make them exciting and relevant for all ages. We’ve also paid homage to Holmes’ trademark props and catchphrases, such as “Elementary, my dear Watson”, in a story that’s both thrilling and funny.” “In 20,000 Leagues Under the Sea we’re


taking a different approach, trying to re- invent the storyline for the 21st century and making sure the fi lm hits the right notes for aquaria and water parks.” Combining the 4D experience with


beloved classics like Sherlock Holmes and 20,000 Leagues Under the Sea provides


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ed Star 3D, working in con- junction with distributors The Juice, has unveiled two new 4D


a great opportunity for visitor attractions, according to Smith. “Venues are increas- ingly looking for ways to market themselves by adding popular brands and intellectual properties. Sherlock Holmes is one of the most popular fi ctional characters in his- tory, appearing in more than 200 fi lms,” he says, noting that public interest in the clas- sic detective is higher than ever following two recent productions: the 2009 Warner Brothers feature fi lm starring Robert Downey Jr (a sequel will be released in December), and the BBC’s Sherlock tv series. (Neither is affi liated with Red Star 3D’s production.) “Sherlock Holmes 4D is the fi rst time the character has appeared in a fi lm for visitor attractions,” Smith says. The Sherlock Holmes 4D experience will see audiences taken on a whirlwind tour of London as Holmes tails his rival, Dashwood Hunter, around the city, fol- lowing a trail of clues in a race to solve a mystery. Famous sites include Trafalgar Square, the Tower of London, Big Ben, Tower Bridge, the Bank of England, and Holmes’ 221B Baker Street residence.


“Audiences worldwide will enjoy this thrill- ing journey through some of the city’s most distinctive landmarks,” Smith says. 4D effects will bring both London and


the mystery to life. Audiences will be wreathed in mist as Sherlock Holmes


Read Attractions Management online attractionsmanagement.com/digital


dashes through the foggy streets of London, shaken as Tower Bridge opens beneath them and splashed with water in the Trafalgar Square fountains. They’ll also feel and smell the clues that Sherlock Holmes uses to solve the mystery. Meanwhile, Red Star’s 20,000 Leagues


Under the Sea 4D will take the audience beneath the sea with school kid Ned on board the futuristic submarine Nautilus with Captain Nemo, who’s been re-cast as “a hero for the 21st century”, piloting his submarine around the world on a mis- sion to save marine life. Viewers are taken on a race against time to prevent disaster.


“20,000 Leagues Under the Sea is a time- less classic of adventure literature both in its native France and worldwide,” says Smith. “Our 4D version presents a bold new vision of the classic story.” Developed with feedback from a number


of aquarium attractions, the fi lm will con- tain a strong environmental message, communicating the need for respect and consideration for the world’s oceans. And the 4D effects are set to make audi-


ences feel as though they’re actually in the ocean. “They’ll be splashed with water as they dive beneath the waves, feel the motion of the submarine Nautilus and be surrounded by bubbles as Captain Nemo leads Ned underwater,” he says.


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