This page contains a Flash digital edition of a book.
PROFILE


Family entertainment centres are among those finding it hard to get financing for new projects


making the financing of new projects more challenging because it’s not easy to get credit. Our smaller parks, FECs and local regional parks have the same problem, as local banks are not as likely to go out on a risk as they may have been before. We have to continually look for ways to


give the reassurance needed for viable projects to get going, help our members save money and deal with governments that are cutting their budgets. It’s a big problem in most regions, but the Asian arena is a very fluid area and there are many parks and rides and attractions being built there. Each global region has its own set of issues. You can’t make blan- ket statements anymore because IAAPA is operating in time zones all around the world, 24 hours a day, seven days a week.


What are the big issues in the industry at the moment? In Europe, we’ve tried to be helpful when governments have wanted to increase the VAT dramatically towards parks, as that would be a major problem. In North America, we have concerns on the health- care law, which has been passed and is now winding its way through the courts and implementation. That’s creating a lot of questions of how it affects busi- nesses and employees. When you look at the standardisation and harmonisation of something that’s a big unknown, many manufacturers, suppliers and parks are apprehensive. They want safety, qual- ity and uniformity, but they also want an understanding of where it’s going to land. The transitional period can always be a lit- tle unnerving to people. These types of things, plus the financial


market all add up to a time where we have a lot to do and a lot to look after.


How do you cater to all the different geographical regions? That’s the beauty of having regional offices. We have strong players in each of the regions. They’re much closer to it than I am and are able to funnel back the information and get what they need, while respond- ing in real time. I’ll visit and get involved with issues, but the regional directors are going to be the key to making sure that the assets IAAPA has are properly focused.


50


What should people in the industry be doing? Whether we like it or not, we live in a rap- idly changing environment. In some way it’s going to touch and affect your busi- ness. You might want to fight change, but I believe we have to capitalise on what’s coming and how it’s changing. Look at how you’re spending your money and what innovation you can put into your business to help it be more competitive and relevant and stand out from the rest. We live in a social media age. I find it


absolutely amazing the impact both posi- tive and negative social media can have, and how quickly it can do it. If you’re on a good roll and everyone’s writing nice blogs and tweets about you, that’s a beautiful place to be in. But if the world of cyberspace turns against you, that’s a very challenging environment, very quickly. Operators need to be ready for change and innovation and have very flexible plans because how they start the year may not be how they end it.


What are the current trends? A trend we’re seeing now is operators tak- ing advantage of their websites. They’re becoming very successful at bundling


Read Attractions Management online attractionsmanagement.com/digital


things together so that guests can buy a parking ticket, use of a cabaña, meals and line management services in advance. There are endless things to do to get


more commitment from a guest up front, so they’ll hopefully still come even if it’s not sunny. All of that bundling, streamlining, pre-selling and up-selling has a big future in our business.


What are your own future plans? All of us who love IAAPA and know the association want to see it take some big steps in a new direction to make sure it’s just as relevant in its 100th year and beyond as it was when it was set up. My personal plans are to spend the time I need to make IAAPA even stronger regionally and around the world. My task list is a long one but we’re all


very excited here about the amount of opportunities we’ve identified. We’re mov- ing forward as quickly as we can. There will always be challenges and the unexpected out there, but there’s a reinvigoration of the staff around the world. We know we can make a difference in the next phase of IAAPA. We’re going to make people proud to be involved and receive the value from their membership that they deserve. l


AM 4 2011 ©cybertrek 2011


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86