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CHIP CLEARY’S CAREER


Cleary started his career in the industry in 1978 at Adventureland Amusement Park in Farmingdale, New York, where he worked his way up to vice president. In 1991 Cleary supervised the design and


construction of Splish Splash waterpark on Long Island, New York, and served as the park’s president. Cleary and his partners sold Splish Splash to Palace Entertainment in 1999 and Cleary joined Palace’s executive team as vice president of the waterpark divi- sion. Palace Entertainment was purchased by Spain-based Parques Reunidos in 2007 and Cleary was named senior vice president to oversee the company’s portfolio of water- parks in the US. In 2008 Lake Compounce was added to his group. Cleary has been an active volunteer in


IAAPA for 15 years and was chair of the board in 2010. He was named president and CEO of IAAPA in the spring of 2011.


IAAPA now has regional offi ces in Europe, Latin America and Asia to ensure it can provide a real time service to all of its members from someone in the same time zone


understand the cultures and are in the same time zone. I want to make sure that wherever we are in the world, we do the best job we can with the funds we have to make sure we can deliver – in real time – the services our members need. Regarding regulations, we’ll continue


to work on the harmonisation of the EN, ASTM and ISO standards. We’re also work- ing with the manufacturing and suppliers community to bring a higher level of intel- lectual property (IP) protection, as there are concerns about the IP rights issues.


What impact is technology having? Digitalisation presents tremendous oppor- tunities for us and our members, but it also presents challenges. We’re all excited by


AM 4 2011 ©cybertrek 2011


the new technologies coming out, but if one region of the world catches a cold, the rest of the world can catch that cold very quickly. If there’s an accident or incident anywhere in the world it can be on the morning news in Europe and the US and on the evening news in Asia. IAAPA has to respond to situations in real time, hence the need for us to have offi ces around the world so we can aid our members in deal- ing with the media and government.


What are your members’ challenges? The fi nancial tightness that has occurred as a result of banks, lending organisations and governments tightening their budgets is a challenge because we’re a capital- intensive industry. At the top level, it’s


Read Attractions Management online attractionsmanagement.com/digital 49


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