Once you have decided the minimum bet and the maximum bet (for progressive games), you should make sure your staff knows the game inside and out. Where you have to wait for Government approval before you can activate a game, this is easy enough. Your staff can play the machine before it gets the official approval. Put 1.000.000 credits on the credit meter and let your staff play (during the quiet hours of operation).
Allow your players to play too! Disconnect the cash-out button and allow staff and players to play for free! You’ll be surprised how effective this little trick is to familiarize your staff with the new game AND create interest from players. If players can play for free, of course they will play maximum bet. Consider these points:
• If they maximum bet they can win phenomenal prizes (but not cash out!). Players will see other players win big prizes and guess what; successful games make money because players play them!
• If technology allows you to award player points to players; award quadruple points on new games (and communicate this loud and clear!).
• If technology allows you to give promotional credits; award promo-play on new games (and communicate this loud and clear!).
• Create a mystery jackpot only on the new games for the period of introduction of the game (and communicate this loud and clear!).
• The slot manager together with the supplier is responsible for making a new game popular! After this, the game has to proof itself; and frankly, if the slot manager does not believe the game will survive after the initial period, he should not purchase the game in the first place.
If you feel the urge to respond to this article, feel free to mail me at:
info@slotacademy.com
If you want to learn more about how slot managers should be running their floor more efficiently then why not attend a slot summit?
We have three events planned for 2012 in Germany, France and Panama.
Visit
www.slotsummit.com for more information.
Tel: +44(0)1624 827 138 Email:
info@gbgc.com Web:
www.gbgc.com
Global Gambling Report 2011
GBGC provides top flight consultancy services, data and publications for the global gambling industry. We look at all segments from the traditional land based business of casino, bingo, sports betting and lotteries to the new vibrant and rapidly growing online gambling business.
GBGC has helped governments develop their policy toward gambling, companies with their corporate strategies, investment banks and private equity with their due diligence
and served some of the major consultancies with the flow of data about the gambling business.
Interactive
Gambling Report 2011 Also available
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