Lessons from the Gaminator
Lucien Wijsman explains the impact that the Novomatic’s Gaminator had when it was first launched
...and it’s subsequent legacy.
find out what would make a player try to play a machine he or she never played before. Was it the graphics that appeal, the “attractive” sounds, the shape of the machine, the top-award on the top panel of the machine or was there another hidden attraction we didn’t think of? The most frequent answer was that players were most likely to try another machine if they had witnessed another player winning on the machine of choice.
Logic tells me a player can only win if he plays; therefore chances that someone will try a machine for the first time are bigger if someone else has been playing this machine before (and won). This partly explains the advantage for suppliers of slot machines who are the first supplier to enter a country; the effect of being the first supplier in a country can last for years (but not forever).
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ere are some of the secrets behind having a crowded slot bar. It’s not about the drinks you’re selling, but, you got it, about the popular machines you have.
Why are busy bars busy and empty bars empty; even if they are in the same street and serve the same drinks? I dare say that busy bars are busy, because there are people inside. If you have the choice between entering an empty bar or a full bar; which one do you choose?
I remember taking part in the execution of a player survey in the Midwest of the United States years ago. We spent a day asking Gold Cards holders of a group of casinos all sorts of questions; emphasis was put on trying to
The most popular machine in many casinos for the last couple of years has been the Austrian Gaming (or Novomatic as most people call them) Multi Gaminator. Walking into a casino with banks of Gaminators you always see people win. There are many reasons for this; let’s try to analyse this phenomenon a bit more closely.
The early Gaminator and Hotspot games had 5 or 9 lines, yet players were allowed to play 100 credits per line. Other manufacturers in those days did not typically allow players to play 100 credits per line and only few games had 5 or 9 lines. Because of the 100 credits per line bet, Gaminators could be installed with a lower credit value than other machines and still have the same or even higher maximum bet. As a result the Gaminators typically had a lower credit value than the machines of the competition. A low credit value in combination with 5 or 9 lines allows
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