ICE to EXCEL
In 2013 the London Gaming Show moves to East London. Chris Sanson caught up with Kate Chambers to find out more
Why Excel? From all of the independent research we’ve undertaken with both visitors and exhibitors, we know the importance that’s attached to staging what is the world’s most complete and most important gaming exhibition in London. On each occasion that we sense checked the research London came out as the number one host city by a long, long way. Once that was established ExCel was the obvious choice. I have to add that ICE will be moving to ExCel at a great time. The area will have been transformed by the hospitality and transport infrastructures which are now underway in preparation for what will be the biggest Olympics on record. The Olympics has certainly accelerated the improvements to this part of London far beyond what we
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originally anticipated. The venue itself is a modern building and of course delivers all of the benefits to exhibitors and visitors that you would expect from a purpose built venue. It will certainly give exhibitors and their stand designers the freedom to express themselves and their brands on the show floor and deliver a more pleasant ‘customer experience’ for all attendees with improved modern facilities and improved access. My team is already planning how we can really maximise the opportunities that ExCel gives. We’re in constant contact with the team at ExCel, visiting all of the events staged there and looking at examples of best practice. Make no mistake we are relishing the opportunity this gives to take ICE to an exciting new stage in its development.
What was the reason for the change of month to February?
Again we consulted with our stakeholders on this who emphasised the importance of a slot early in the calendar. Early February was the first available date for an event of the size that we are projecting for 2013. The feedback has been good with a number of exhibitors welcoming the additional time after the Christmas break to prepare for
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