The Slot Manager has the obligation to make new games on the floor successful.


Austrian Gaming - to my knowledge - was the first of the leading suppliers to equip their machines with an ´auto-start´ button. As a result the player -who likes to win free games- can play one machines with two credits per line, or (for the same money) two machines at the same time with one credit per line.


Playing two machines with one credit per line increases the chance to win free games twofold. Walking through a casino with a large quantity of Gaminators, you will see that some machines are ´spinning´, but the player is elsewhere. Only when the player wins the free games will he return to the machine in ´auto-start mode´; this is his moment of glory. Players will always be behind their machine during the free spins, but not always during normal play. Other players see players on Gaminators win bonus games frequently and as a result it is likely they will want to try this game as well.


Successful games make money because players play them.


It is not a topic for discussion in this article, but apart from attracting the Time On Device Players, the Multi Gaminator Games also attracted (and attract) Gamblers. These players are not interested in Time On Device, but in the volatile elements within the various games. Getting emotionally involved (read: getting into financial ´trouble´) and then having elements in the game cycle that get them out of trouble (read: free spins or other volatile elements) is what makes the Gambler ´tick´.


The fact that the same suite of games appeals to both the Time On Device Player and the Gambler is at the basis of the success of the Multi Gaminator series of games.


There are lessons to be learned from the success of the Austrian Gaming Gaminator Games. Obviously the Games have appealed to players for years and I know players who have played them for years (and still do), that would not have happened if the games themselves did not have a mathematical concept that appeals to both Time On Device Players and Gamblers.


What attracts Gamblers to the Gaminator (and 40


more specific the Multi Gaminator Games) is a topic for my next contribution, the lesson of this article is that THE SLOT MANAGER has the obligation to make new games on the floor successful. New games will only be successful if players play them; that won´t happen if you just stick a new game on the floor without giving it a proper launch.


Too often players find out that there are new machines on the floor by accidentally passing by; this is not the way new products should be introduced. Ask yourself the following questions before installing new equipment:


• Does your staff know the features of the new game and can they explain players?


• Will players notice the new game on the floor?


• How will players be encouraged to play the new game?


For all of the questions above, the supplier also has an important role to play. After all, success of a new game is equally important to the supplier as to the operator. The goal is not to make the new game as profitable as possible, but to make it as POPULAR as possible. Profitability is important, but it should not be the leading parameter when installing new games on the floor. Remember, successful games make money because players PLAY them. It is about popularity (which is really the number of games played).


First and foremost, make sure the minimum bet is not too high. Minimum by my definition is all lines played with 1 credit (which is something completely different then the credit value). If the minimum bet is too high, you will never generate enough games to make the game POPULAR.


If the new game is connected to a progressive prize (or progressive prizes), makes sure the value of the bet to win the progressive prize (or prizes) is affordable for your players. The majority of players on a progressive game should play the bet required to win the progressive prize; if not, the – usually- maximum bet is too high.


Minimum and maximum bet have a very big influence on the popularity of games!


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