part II WAYout JunJun, SanWa and ChiuGe, three young local Chinese
businessmen. Tey moved from the hectic city life of mainland to the tropical island of Hainan three years ago. Having found affordable beachfront property, they soon realized they had to stay. Te calming ocean, waves and beach lifestyle was easy to get used to. Tey realized a great business concept they could sell, and have fun doing it, plus escaped to a beter quality of life. Tey were now surfing, free souls amidst a new generation. No more traffic, no more desk jobs, and they really enjoyed it. Te first international beach resort, hotel and extreme sports school is now in operation thanks to the open minds of the new surfing generation in China. Friends of friends, and friends of their friends soon made an effort to visit our beachfront hotel which they built from scratch and has now become the Nanuna Resort and GravityCartel Pro Center. Soon enough, destiny brought Steven Reynolds, Canadian native and hotelier into the mix. Steven spoke fluent Chinese, and had over 12 years living on the island surfing and living a dream, as he calls it. Steve took the Nanuna project by the horns, and has built up a great concept. You may recall the first article published in Search Magazine
last December, called “Way Out East”, which covered the adventures of a team of European board brands in China, essentially first phase of the Hainan Surf Project. Te China consultants at GravityCartel / Mandarin Star China are now back with “phase two”. A month of travel, business networking, meetings and pure Asian adventure at its best. Te exploration team consisted of business owners and representatives from Lidearth Kiteboarding (France), Future Kiting (Czech Republic), Nanuna Pro-Center & Beach Resort (Hainan-China) and GravityCartel (Hawaii-China-Sweden- India-Spain). In addition, we also had Oxbow Europe (France) and IOSUP (Spain-Hawaii), Agent Eighteen Australia, IndoDreamin (Bali-China) and SiargaoRoots (Philippines) as silent members stalking the China market geting ready to make a decision to enter.
From Europe, we traveled extensively in Beijing, Guangzhou, Hong Kong and Hainan. We were finding the right ambassadors
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“Of course, many Chinese would try it. Teach them well, and many more will follow. Tat’s what I believe. Surf is fun. I want to try everything. Just enjoy the beach, the surf and you feel happy. It can change your life. ” – SanWa (Senior Partner – Nanuna Beach Club – GravityCartel Pro Center Hainan.
EAST
for our brands, finding sales channels and exploring the untapped market potential. We stopped by boardsport factories in the Pearl River Delta, all manufacturing high end products for the European, Australian and US markets. New products, new technologies, expansion on existing production lines, and new collaborations were all brought up during our days there. Tis was just the start of the journey. As our final days unfolded, we were headed out to the tropical
island of Hainan. Tat’s where GravityCartel and Nanuna Beach Club Pro-Center have its resort and beach hotel, in the quiet bay of Hou Hai, 25 minutes from Sanya. It’s away from the city, yet still so close. Located on the beach, the resort boasts room for 30 plus people. Full service kitchen and bar as well as licensed Kitesurfing, Surfing and SUP courses to fit your every need. It’s a hidden gem in Hainan, and we welcome all of you here on your next visit. Te Kitesurfing Center uses Lidearth Kites and Future Kiting Boards, top gear for those who don’t know the brands.
Te hotel beachfont entrance, on low tide. Due to rising water levels, a simple wall is built to restrict debris and water flow when the swell gets big. Here you have the crew fom Lidearth Kiteboarding and Future Kiting, fom the GravityCartels IKO Pro Kitesurf Center Hainan, managed by instructors Ika and Iggy.
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