Sailing high with The Wild Group
The Wild Group was founded in Hamble, right by The Solent, a Mecca for sailors from around the world and today the group’s most popular service is the production and application of graphics to yachts and other marine vessels. The business started out operating from a bedroom with a
single 610 cutter, offering production and application of boat names. Soon, demand prompted the purchase of new premises and an extra pair of hands; and just a few years later high profile clients began calling. In 1997 round-the-world yachtswoman Tracy Edwards
commissioned The Wild Group to livery her 92ft catamaran Royal & Sun Alliance. This syndicate hit the headlines as they were the first all-female crew to circumnavigate the world non-stop and media pictures of the yacht with livery by The Wild Group were shown around the world. “This recognition opened the floodgates and we were
inundated with orders. We have since been wrapping boats world wide – regularly flying our teams of fitters to America, the Caribbean, South Africa, Australia and Europe,” Matt Straker, MD “Our biggest achievement since was being asked to be sole
supplier of all hull and sail branding for the 2004 Olympic Games. This involved more than 6000m of digitally printed vinyls and sailcloth. We had a team in Greece for four weeks applying branding, helped by 14 Greek volunteers! We are pleased to say this was the best Olympic sailing branding to date.” “But having just won Best Textile Printing Project at the Sign
& Digital Awards, that rates pretty highly too!” The Wild Group’s day to day work is digital print, branding clothing, exhibition work and signage but the company regularly wins
exciting custom project such as the 20th Century Fox’s Chronicles of Narnia film launch (pictured) and a recent 57 ft canal boat wrap. “We win these contracts because our work is excellent and we
provide a knowledgeable service, we’re trustworthy, our prices are competitive. We’re the best at what we do and we know boats inside out,” says Matt Straker Managing Director. Further information is available at
www.wildgroup.co.uk or by telephoning 02380 637770.
ISSUE 129 MAY/JUNE 2011 Sign Update 57
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