EXPANDING YOUR MARKETS Is engraving the answer to growth?
Signmakers usually have a diverse customer base, meaning engraving is an ideal "bolt on" that offers great potential to grow a business and expand into new markets for a relatively small investment. The most popular engraving applications for signmakers
include Braille and tactile signage, but once set up with an engraving system there are many vertical markets for the signmaker including, badges, labels, awards and gifts. Engraved photo frames, plates and jewellery make for a unique gift and can give a commercial framer the edge over their competition. A laser engraver will not only produce engraved plates, it can reproduce pictures to photographic standards, this process is particularly good on wood, aluminium, acrylic and engraving laminate and the process has a unique and popular style. At the beginning of this year, Identify Engraving Systems Ltd
and Suregrave merged into Trotec Laser Ltd, making it the UK's largest stock holder of engraving consumables and machines with more than 3000 stock lines. As well as laser engravers for signmaking, Trotec Laser provides both mechanical and laser engraving equipment and software for sign businesses wanting to offer their customers a wider range of products and services. Some of the most popular engraving
systems for badges, labels, awards and gifts are the Wizzard engravers, all of which are designed for ease of use with low power consumption and quiet operation. The choice of machine will be dictated by the job size and volume but it’s worth noting that Trotec Laser is offering customers who purchase the entry-level Wizzard 6 the option to trade it in at the original purchase value within 12 months against a larger machine. Current technology means sign makers
can become proficient in just a few hours and start wining business by offering a service many of their competitors don't. Trotec Laser says that experience and
research revealed that most people would rather have their message reproduced in their own handwriting rather than with typed characters so the company introduced the Signature Accessory.
This enables a customer’s message to be digitised and re-sized to fit a corresponding space on the chosen gift. It’s simple to use and makes the gift very personal and is a really useful tool to offer customers something more than the competition is offering. Find out more at
www.suregrave.com or
telephone 0117 953 0800.
48 Sign Update ISSUE 129 MAY/JUNE 2011
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