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62/ DECEMBER 2010 THE RIDER Jump Canada Hall of Fame Celebrates Fifth Anniversary


Toronto, Ontario – The fifth annual Jump Canada Hall of Fame Gala, pre- sented by BMO Financial Group, was held on Sun- day, November 7, 2010, at the Liberty Grand in Toronto, ON.


A deserving slate of six contributors to the sport were inducted into the Jump Canada Hall of Fame in 2010. They included the Canadian Pony Club in the Builder (Organization) cat- egory; Likely Story, owned by the Firestone family, as the Hunter Horse; CN in recognition of its sponsor- ship of show jumping; Tom Michiel as Official; Cagney as the Jumper Horse; and, finally, 1968 Olympic Team Gold Medalist Jim Elder in the Rider category.


Over 200 members of the hunter and jumper industry gathered in the chic and glamourous Gov- ernor’s Room at the Liber- ty Grand Entertainment Complex to pay tribute to this year’s inductees. Video tributes chronicled


“Tom Gayford (left) presented the Hall of Fame award to his 1968 Olympic Gold Medal teammate, Jim Elder, who was inducted in the Rider category.” Photo Credit – Michelle C. Dunn


the enormous contributions of each Hall of Fame inductee, while presenters and recipients alike shared their personal memories. “Many thanks to BMO Financial Group and our other tremendous spon- sors for making this incred- ible evening possible,” said Hall of Fame Chairman Mark Samuel. “We are thrilled to have the oppor- tunity to honour such an incredible slate of champi- ons. Our new venue pro- vided a beautiful and inti- mate backdrop befitting the importance and special nature of the evening.” In addition to the induction ceremony, the annual Jump Canada awards were presented for the first time at the Hall of Fame. Jump Canada Chair, John ‘JT’ Taylor presented the 2010 ‘Owner of the Year’ to Alison Moore for Chianto; 2010 ‘Sponsor of the Year’ to Cavalor; 2010 ‘Official of the Year’ to Sandra Sillcox (posthu- mously) and the 2010 ‘Vol- unteer of the Year,’ which


Having What It Takes and Creating A New Stallion Ad By Kelly Bowers


Well, it’s that time of year again - stallion advertising season, that is. If your stallion will be standing at stud in 2011, you may be thinking about a new print ad to promote your boy. Following are some ideas of what you will need to put together the best ad possible.


First you’ll need to know when you want your ad to run and the size needed. Timing is everything, as they say and although stallion ads can run all year, in the Rider, stallion advertising deals run from January until May which suits most breeds and disciplines. We encourage early advertising, which gives buyers more time to consider their options, and it seems, most horse people do have more time to read in the winter. Size is partly controlled by your budget and is the biggest factor regarding the amount of words and photos that can be utilized. Although your stal- lion’s name, breed or sport can inspire a designer, providing an idea of your pre- ferred style an/or colours can help set them off in the right direction.


What does your ad designer need


from you? Lets begin with the correct spelling of your horse’s name. I remember once, when I was still new to ad-making, I came within a day of printing a lovely stal- lion’s ad with his name misspelled right across the top in bold fancy letters. Their mistake was just a typo. Thank goodness for proof reading.


Just as important is your own name and contact information, suitable phone numbers so prospective breeders can reach you. If you have a farm name and a logo, including them on the ad helps readers to immediately identify where the horse is from. Your good reputation gives assur- ance of the quality your clients can expect. Include an email and a website address if at all possible. A website provides the oppor- tunity for curious stud seekers to go online at their leisure, read what you won’t fit into your ad and see more photos, even at mid- night. Afterwards, they can contact you by email with inquiries - without waking you up. The goal of your ad then becomes to direct them to your website.


About The Horse


Some details about your horse are important no matter what breed or disci- pline you cater to. Your stallion’s breed,


age, height, and a description are a logical place to start. You might include physical characteristics, conformation, and person- ality traits are often significant. Add details regarding his best features, such as beautiful face, highly intelligent, elegant mover or perfect conformation. If he has an unusual colour or markings, you can mention those too.


For some breeds and disciplines, bloodlines are paramount. If your boy has impressive bloodlines but you want to conserve space in the ad or there are too many to mention, you can just give the highlights. If he has one particularly famous relative, you could say “Grandson of CSHA Grand Champion, Rio Grande” and leave it at that. Then you direct them to your website where they can find his pedigree. If his pedigree is short a really big name, no problem. Just list his dam and sire. Remember that success breeds success, and that goes both ways. If your boy has bred successfully in the past, his offspring may be an indication of what he will produce in the future. If you don’t know, check up on them. If his babies are doing well, they could be mentioned in the ad. If there is room, even a little “baby picture” in the corner can be a real eye catcher if the little rascal is a head turner. Achievements can be important to breeders intent on competition. If Dad is a champion reining or dressage horse, odds are that many of his babies can be trained to become good at it too, given equal care and opportunities. Statistics may be one way to demonstrate success in your breed, or discipline. For example, career money or points earned. You can mention awards and accomplishments, titles etc. If he’s won a ton of them, just list the big ones and direct readers to your website for a more complete list.


List methods of conception available such as “Shipped frozen semen” and con- ditions of sale such as LFG “Live Foal


us into trouble or make us look funny!


Teri Davidson is Broker/Owner of Associate Realty Brantford Inc. and has been helping people with their Real Estate choices for over 33 years. Teri has served as a director and committee chairperson for several years as a long time member of


Guarantee”, “Discount for Multiple Mares,” or “View Breeding Contract on website” along with the stud fee, booking fee etc.


A picture is worth a thousand words and one of the best tools for creating an effective stallion ad is a quality stud-like photo or two, more if there is room. A flattering picture can inspire breeders to contact you for more information and per- haps even make an appointment to see your stud in person. You may have good photos already. In this case, your job is to sort through them and choose your favourites. If you send a couple of each, a portrait, an action shot and a head shot, that gives your ad designer options to use whichever fits the best, and more than one if there is room. If you have an adorable baby photo of one of his foals, you may want to add that to your ad, providing there is space. The number of photos you can use really depends on the size of your ad, and the number of words you want. If you don’t have a photo of your stallion in your possession, ask around. Somebody else may have one such as a previous owner of the horse, a show or track pho- tographer (professional or amateur), a trainer, the family shutterbug or another source. Don’t be too shy to ask. If you have a photo you really like but it’s too dark or there is a pole growing out of his head, a 5th leg behind him, or he is standing beside an ugly old car, don’t discard it right away - show it to your ad person. Many problems can be rectified by strategic cropping or by magic, otherwise known as Photoshop. Watch for the Rider’s May 2011 issue for pointers on “Taking A Good Stallion Photo”. Then next summer, you’ll be ready to capture great photos for your future stallion ads. Any other questions about Stallion Advertising which begins next month in The Rider, contact kelly@therider.com.


Real Estate: Continued from Page 60.


the Brantford Regional Real Estate Associ- ation. She along with her husband Brian and family also own and operate “White House Farm” located in Ancaster, Ont. Where they raise quality registered AQHA and APHA Quarter Horses and Paints. Contact Teri at teridavidson@rogers.com


remained confidential until announced, to Barbara Mitchell.


The Jump Canada Hall of Fame committee is comprised of Mark Samuel (Chairman), Jennifer Anstey, Evie Frisque, Muffie Guthrie, Dalene Paine, Jennifer Ward and Nancy Wetmore.


The 2011 Jump Cana- da Hall of Fame Gala will be held Sunday, November 6, at the Liberty Grand in Toronto, ON.


Jump Canada is the committee of Equine Cana- da responsible for all hunter, equitation and jumper activities in Canada from the grass roots to the international level. Jump Canada is governed by a board, the majority of whose members are elected by the stakeholders in the sport. For more informa- tion regarding Jump Cana- da programs and activities, visit http://www.equinecanada.c a/jumpcanada/.


“Tom Michiel (left), inducted in the Official category, receives his award from Jon Garner of Spruce Meadows, where Michiel has officiated for 35 consecutive years.” Photo Credit – Michelle C. Dunn


Dressage Canada and Robert Dover Regretfully Unable to Renew Contract


Ottawa, ON—Dressage Canada regrets to inform the dressage community that it has been unsuccessful in its bid to retain the services of Team Technical Coach/Advisor Robert Dover beyond the one-year contract that expired October 15, 2010. While efforts have been made over the past several months to extend this contract, the two sides have been unable to reach an agreement for this position due to financial con- straints and time commitments. Dover has done a formidable job as Technical Coach/Advisor, working tirelessly in support of the Canadian Dressage Team. He was instrumental in their success on the European Tour, and best ever placing at the Alltech FEI World Equestrian Games in Ken- tucky. In addition to this, Dover conducted clinics for Dressage


Canada for listed riders nation- wide.


There are currently efforts underway to maintain Dover on a consultant basis, which is wel- comed by riders given the forth- coming 2011 Pan American Games and 2012 Olympics. Canada’s athletes are welcome to contact Robert privately for any help or coaching in the future.


About Dressage Canada For more information about Dressage Canada, please visit the Dressage section of the Equine Canada site or connect with Twitter at www.twitter.com/dres- sagecanada or Facebook at http://tinyurl.com/lp8cnd. About Equine Canada


For more information about Equine Canada, please visit www.equinecanada.ca


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