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| GIORGIO PISANI | PRIME PEOPLE


area is the prerogative of only those innovative companies offering safe and effective solutions. Solutions that IBSA has obtained after the experience gained in the field of dermatology, with products dedicated to wound healing and tissue regeneration. The dermoaesthetic product


formulations offered are based on the Hydrolift® Action concept, the innovative and exclusive therapeutic approach, aimed at preventing and treating the physiological reduction of hyaluronic acid in the skin, encouraging restoration of its functionality as well as hydration, elasticity, and tone. An approach which amply supports the concept of 'curing wrinkles' compared with the typically cosmetic 'wrinkle filling' concept. Hydrolift® Action is an expression of


the synergic action of the bio- regenerative and mechanical lifting of skin depression by HA, thanks to the combined use of hyaluronic acid, both natural and modified. The primary role of this


complementary action is fundamentally that of 'wrinkle care' and is carried out by natural hyaluronic acid which guarantees, in addition to efficacy and natural results, a high safety profile for both the patient and the doctor. Our products, all designed, developed,


and manufactured in our factories, are products that we believe in and not just the latest trend created with the only goal to generate profit. This is IBSA’s philosophy and this is the way we plan on remaining in this market. It’s possible that our strategy may not bring immediate results, but we are confident that we will reach our goals in the very near future.


Could you give us more details on your new product PROFHILO®? IBSA’s patented technology of stabilised hybrid complexes of hyaluronic acid has enabled us to create a product, dedicated to dermal bioremodeling, containing 64 mg of natural, non-cross-linked HA in a 2 ml syringe, while maintaining the manageability to inject with a 29 G needle. The product’s unique rheological properties result in a new device for the physician to counteract skin laxity of the middle third of the face. PROFHILO® has revealed encouraging


preliminary clinical results. In addition to a reduced inflammatory response,


years. Resources essential to understand the overall demands from the market, to the users of the products, or the doctors, to those of patients.


What you are currently researching in the aesthetic field? The knowledge and experience that has been accumulated after years of research regarding hyaluronic acid, has allowed us to continuously improve our products VISCODERM® and ALIAXIN®, which are currently present in the market. Thanks to a patented technology, we


are able to select and optimise specific hyaluronic acid with different molecular weights to treat specific areas of the body and to obtain clinically predictive and effective results. In addition to hyaluronic acid, we are


PROFHILO® has a proven duration eight times greater than that of high molecular weight HA alone. In the field of biorejuvenation


procedures, PROFHILO® is an innovative product that delivers outstanding results from the first session, with a high patient compliance due to the minimally invasive technique. The product is in fact designed to be


administered with a very simple technique specifically created to minimise the risks while maximising the diffusion of the product. The protocol consists of only two sessions with a 1 month interval, to be repeated twice a year. The technique was studied in our


laboratories and further developed by a team of doctors and surgeons with whom we have collaborated with for


prime-journal.com | March 2015


studying new substances that can complement and enhance the action of this important molecule. Substances that, in the future, may play a potentially important role as hyaluronic acid in recent decades. Our commitment will always be


focused on the study of safe products, not necessarily all having a purely aesthetic purpose, but that favour a profound improvement, treating various skin problems. It is precisely through following this


philosophy that our research is aimed at obtaining products with high aesthetic performance while maintaining a low or zero content of chemical agents that modify the molecular structure.





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