| MICHAEL SHERLING | PRIME PEOPLE
we think there is a lot we can do with technology to connect with patients outside of the exam room. We are building global technologies around capturing photos that our patients can show their physicians; for example, post-op wounds, or examining moles or rashes. Physicians can then address the issue from wherever they are and patients can be evaluated in their own homes.
schEMA™ Another initiative is funding for a collaborative project with IBM called schEMA, an application within EMA designed to help doctors by answering medical questions at the point-of-care. Harnessing the cognitive computing
intelligence of IBM’s supercomputer Watson, as well as natural language processing, schEMA comprehends published healthcare information, such as peer-reviewed medical journals, to enable physicians to ask questions about conditions, treatments, and outcomes and get back answers in real-time alongside the patient. 'The prototype was built last year around
three diseases — melanoma, atopic dermatitis, and psoriasis — but we want to expand this to the rest of dermatology and then across to other specialties. Watson will act as a research assistant for the physician. Watson isn’t making medical decisions, but rather giving the physician access to the latest evidence and research at the point-of-care. Watson will ingest peer-reviewed literature from a number of renowned journals and physicians train it by providing questions that they would want to know the answers to. We repeat this thousands of times for each condition. Users can then ask questions and get the answers they need from the published literature with confidence levels. This information is then saved in the patient’s chart for future reference. The ultimate goal of schEMA is act as a
research assistant to strengthen physician’s recommendations and enable them to efficiently practice evidence-based medicine, something Michael believes has been difficult for physicians in the past. 'Physicians want to practice evidence
based-medicine but they can’t memorize every article ever written or every page of each textbook. The beauty of this is that as new content is produced, it is ingested into Watson, more questions are asked and physicians can get more real-time
evidence to help their patients. 'The timeliness of the answers and the
depth of available knowledge are key. Everyone enhances medical education by attending conferences and reading journals, but if you see 30–40 patients every day you can’t take a timeout for research. You’re relying on what you learned when you first trained. What schEMA does is bring an entire library of contextual information into the exam room with the patient and physician. I can ask a question that is conversational and get a real-time answer that helps the patient right then and there.' schEMA will be rolled out
see if a patient’s conditions are improving or getting worse over a specified period. Historical data markers for a particular disease or condition are graphically represented. Physicians now have the ability to see relevant information from the entire chart in a single, consumable view, as opposed to flipping through pages in a paper chart that don’t show trends. 'We are moving to a time of more
As a physician you
really want to make a difference in your
for the dermatology field by the end of first quarter 2015 and the company plans to expand rollout across the remaining specialties soon after. Physicians attending the American Academy of Dermatology from March 21-23 in San Francisco can see a demonstration of schEMA at Modernizing Medicine’s booth.
patients' lives and that’s what Dan and I wanted to do when we started this company but on a bigger scale.
transparency. As physicians, we want to learn from our own data and see how our own data compares with that of other physicians across the nation.'
Award wins The company has won many awards and gained a number of high-profile fans in its relatively short history. Modernizing Medicine was named by Forbes as 'One of America’s Most Promising Companies' in 2013
Structured data Modernizing Medicine was quick to realize that the patient data captured in EMA by individual doctors could be used to paint a much larger picture of what is going on across a whole specialty. The structured patient data is utilized for two unique product features: EMA Grand Rounds™ and EMA Outcomes™. 'EMA Grand Rounds allows physicians
to see at the point of care, real-time, how other physicians treat a particular disease. If I have a patient with acne, I can see how I would normally treat this patient’s condition, what physicians in my practice do, and how other physicians across the nation treat this condition. If the first or second treatments haven’t worked, then I can immediately see what other physicians have done. EMA Grand Rounds is available for all our specialties today. We are working to expand this functionality by filtering data based on the patient in front of me. For example, if the patient is older or has certain comorbidities, we will be able to filter the data to be more specific to that patient’s characteristics,' said Michael. With EMA Outcomes, Modernizing
Medicine offers an objective measure of a patient’s diseases and treatments over time. With a touch of a button, a doctor can
prime-journal.com | March 2015
and 2015. More recently, they were included in Red Herring’s Top 100 North America list. This annual list recognizes the top private companies across the continent that are expected to achieve significant growth in the near future. Michael and Daniel were also recognized
by the US Chamber of Commerce with the Leadership in Health Care Award. The award was presented to them at the US Chamber of Commerce’s 3rd Annual Summit in October 2014. 'Winning the award really felt validating.
As a physician you really want to make a difference in your patients’ lives, and that’s what Dan and I wanted to do when we started this company but on a bigger scale. We want our technology to not get in the way of the doctor and the patient, but rather help the physician work more efficiently and the patient have better health outcomes.' With the new partnership with IBM
along with the recent acquisition of Aesyntix Health, Inc. enabling the company to offer specialty-specific revenue cycle management and inventory management, Modernizing Medicine has a clear vision for the future. This can only mean good things for doctors and patients across the US.
❚
73
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96