Review G2E LAS VEGAS 2014 - PART 1
DELIVERING ON POTENTIAL IN
THE US MARKET Spanish-born bingo manufacturer Zitro’s growing momentum in the US market peaked at the G2E exhibition in Vegas with its perfectly adapted new games
A spectacular stand was the venue this year for Zitro’s presentation in Las Vegas, where visitors were able to see for themselves how the world’s leading video bingo company has the finest entertainment products in its sector.
Zitro Revolution 2014 was one of the stars at the G2E exhibition with all its new features: community games, new functionalities and new titles. Meanwhile, Zitro Interactive Division showed off its new products designed for the online market through
www.worldofbingo.com, the No. 1 video bingo site on Facebook.
This year the company is consolidating its position in the US market through its subsidiary Zitro USA. “Zitro has the best product around: it has great quality, is certified and perfectly adapted to the US market, and offers players a unique and unforgettable gaming experience,”
said Sam Basile, CEO of Zitro USA. Zitro’s commitment to the United States market is in no doubt, having appeared at the most important shows in the country’s industry: G2E Las Vegas, OIGA in Oklahoma and NIGA in San Diego.
UNLOCKING A WEALTH OF GAMING KNOWLEDGE
Offering a host of high value services in addition to machine testing, GLI is working to benefit all sectors of gaming
Renowned for its international testing services, Gaming Laboratories International completes a huge amount of work above and beyond its testing role in matters concerning information, practical instruction and informed intelligence and guidance. GLI exchanges expert opinion and information from within its global network of regional experts, occupying a privileged position in a role that the company has defined for itself. Sitting comfortably shoulder to shoulder with regulators, legislators and gaming platform and content providers, GLI bridges the often incoherent divide, transferring knowledge as the conduit in a two-, three- and often four-way channel that benefits all parties.
“We are focused on a wide range of services that provide clients and regulators with a series of intelligence-based services outside of specific machine testing,” explains GLI Europe’s Managing Director, Martin Britton, at G2E Las Vegas. “We conduct workshops in emerging markets that focus attention on specific areas of development; we advise upon internal regulatory testing; provide dedicated staff for individual clients and offer testing and planning tailored
5 4 Martin Britton
specifically for the client. We help with road- maps for clients right through compliance to product delivery, including assessing costs and helping to keep within budgets. We have invested significantly in training and concentrated on the staff needs of clients too. We provide regulatory consulting, most recently in the drafting of technical regulations, for example working with both OPAP and the Greek regulatory bodies recently to exchange information as the market looks to implement its VLT legislation in 2015. We are also providing regulatory briefings at both the global and regional level, giving clients first mover advantages in emerging markets.”
In addition to its intelligence-based roles and land-based testing functions, GLI also covers the interactive gaming sector from every possible perspective. “Online gaming is at its peak right now in Europe, with testing currently split within GLI on a 60/40 basis between land-based and online,” states Mr. Britton. “Land-based is still predominant, but the balance continues to shift towards online as land-based has slowed. It’s especially noticeable in relation to mobile/tablet gaming, which we see as just another medium to deliver game content. There is a lot of difference in terms of testing a slot machine as opposed to an iPhone, but fundamentally we are testing for the same game characteristics across Android, Blackberry or iOS.”
Intriguingly, part of the testing process undertaken by GLI in the interactive space involves the use of ‘ethical’ hackers to test the vulnerabilities of gaming systems. “Just as the banking sector employs ethical hackers to test the robustness of their systems, we employ groups with the same skill sets to assess the security levels adopted by customers,” explains Mr. Britton. “We conduct risk assessments to help clients understand the level of risk they are carrying, adopting a traffic light system and a list of recommendations relevant to each category of risk. It’s a really interesting aspect of our work and another diverse service provided by GLI.”
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