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Comment NOVEMBER 2014


It’s always a treat to travel to G2E with plans to review the latest casino openings. No matter how many times you visit Vegas, it is a city that is constantly refreshing itself, jettisoning the past and embracing the new with every spectacular demoli- tion and subsequence rising phoenix resort. It was strange, therefore, to visit The Cromwell and the SLS Vegas, the two newest and latest hotel casinos to hit the Strip, as both aren’t technically new locations.


If, through sheer curiosity, you’d ventured into Bill’s Gambling’ Hall and Saloon (previously the Barbary Coast), on a past visit to Vegas, you’ll now experience a totally new experience for Las Vegas - de ja vu. And I’m not talking about the reconstruction of the Eiffel Tower or the Venetian Canals, but the fact that you’ll have stepped foot in this building before. The Cromwell is the refurbished Bill’s Gamblin’ Hall, with the same low ceilings, low-key entrances off the Strip and blink and you’ll miss it location. This being Vegas, it was an impressive US$185m renovation, with guest rooms, casino floor, new restaurant and a 65,000sq.ft. rooftop pool and day/night club the cherry on top - but it is still a refurb. Something that I thought I’d never see in Vegas. Certainly not twice.


IT’S THE FIRST TIME THAT I’VE STEPPED INTO A VEGAS CASINO AND FELT A EUROPEAN-STYLE APPRECIATION OF HISTORY


EDITORIAL


Editor Lewis Pek lewis@gamingpublishing.co.uk +44 (0) 1942 879 291


News Editor Phil Martin phil@gamingpublishing.co.uk +44 (0)161 236 6669


Associate Editor (MALAGA) Karen Southall karensouthall@gmail.com


Consultant John Carroll (BILLERBECK) carroll@carrollconsulting.de


Correspondent James Marrison jamesmarrison@gmail.com


Contributors Daniel Lindsay David Addison Bepi Mottes Mark Gibson


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The SLS Vegas is fascinating. A distinct L.A. nightclub atmosphere greets you at one of two entrances, with its $415m renovation both distinct and subtle, as the location recycles the Sahara Hotel and Casino, one of the last remaining ‘Rat Pack’ casino-hotels on the Strip. Homage is played to its past in styled carpeting and decor in the hotel lobby and entrance, which splits the SLS into two distinct sections, Casino and Hotel. It’s the first time that I’ve stepped into a Vegas casino and felt a European-style appreciation of the history of a location and place - not a reconstruction of the his- torical apparatus of a city and culture.


In light of the economic pressures on Vegas and spiralling debt of domestic operators, this is cer- tainly a fit for purpose ‘new Vegas.’ Though it’s interesting that visitors will have to look to the ‘foreigners,’ Genting and Crown, if they want to see something ‘new’ in town in the future...


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