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Review G2E LAS VEGAS 2014 - PART 1


GAMEACCOUNT SEIZES NEW US


OPPORTUNITIES GameAccount Network takes Simulated Gaming opportunity to influential G2E and delivers its partnership message to land-based gaming operators in the US


'An invaluable opportunity to showcase the huge strategic and commercial benefits of GameAccount Network's Simulated Gaming offering to an international audience of key opinion-formers' is how Dermot Smurfit, CEO of GameAccount Network, a leading developer and supplier of enterprise-level B2B gaming software and online gaming content, described the company's highly successful showing at G2E in Las Vegas.


Coinciding with the announcement of a Simulated Gaming website for Empire City Casino, which was confirmed on the opening day of the show, the potential for casino operators to effectively lift their casino floor and represent it online, with all of the associated benefits of increase patron visitation on-property and the generation of meaningful levels of new income from an online channel, was one of the key discussion points at the expo.


Mr. Smurfit stated: "Enabling bricks and mortar casinos in the United States to move online is a core element of our mission statement and G2E certainly enabled us to have the conversations we were looking to have and with the right people.


"Simulated Gaming and the award of a US patent for our iBridge Framework which enables the complete integration of an Internet Gaming System with a land-based casino's rewards points program, created a real buzz at the show as operators realised the benefits in a yet to be regulated environment. It not only enables operators to offer engaging online gaming to complement the live experience, but it also puts those brands in pole position for when online real money gaming goes live.


"We also premiered our pioneering iBeacon technology used for on-property gaming, which when combined with our class leading content represents both a strategic and an immediate commercial opportunity, benefits which resonated with those casino operators visiting our stand and the many meetings we held with operators during our time in Vegas."


Andrew Cammegh delighted with US success


EVERYTHING COMES TOGETHER FOR CAMMEGH AT VEGAS SHOW


A perfect blend of stunning inter- connected products greeted visitors to the Cammegh stand at G2E in Vegas


Cammegh achieved a perfect product symmetry at the G2E show in Las Vegas, drawing visitors to its stand to appreciate the craftsmanship and quality of the world’s finest roulette wheels, and keeping their attention with a host of interconnected products, including the stunning Billboard display system, PitBoss, MediaPro, EyeBall, EyeCard recognition systems and thrilling bonus number side bets.


“This show continues to solidify the message that we are listening to our customers and delivering the products that help their business grow,” commented Andrew Cammegh at the Sands Convention Center. “Our customers know that Cammegh’s attention to detail is second to none and it’s a message that is being endorsed by our customers here in the US.” Cammegh has built up a real head of steam in the US market with casinos such as The Venetian, the Palazzo and MGM having installed the latest roulette wheels from Cammegh, while the Billboard display system is now brightening American gaming floors in both Nevada and New Jersey.


“Major operators are recognising that our best- of-breed range of products help them make more money while spending less,” emphasised Mr. Cammegh. “Everything connects to one common platform, whether that’s the Billboard,


our exclusive side bets, HD video streaming MediaPro or EyeBall tracking system, they each deliver ease of ownership through product standardisation. We have a range of products perfectly suited for our US customers and with such positive feedback it’s been an easy decision to fully commit to this market.”


New Cammegh products launching in Las Vegas included the Billboard Multiboard, a feature of the display system that shows the results from multiple roulette tables on one screen and updates them in real-time. “Mounted in a bar, restaurant or elsewhere in the casino, Multiboard can keep players up-to- date while they take a break or attract new players to the tables,” described Mr. Cammegh. “We’ve also integrated a very discreet surveillance camera beneath the Billboard display, which means that customers can reduce their operational costs when they reconfigure the floor, as the camera moves with the table to any new location.”


Summarising what has been a wholly positive show, Mr. Cammegh concluded: “We are increasingly gaining traction in the territories in which we are licensed, which is helping to drive demand and spread the word across the markets in the US. The Cammegh brand, thanks the support of customers such as The Venetian and MGM, has much more visibility in the US than ever before and that’s paying dividends at a show like G2E. We’ve seen massive interest this year and we’ve lots of follow-up meetings to conclude after the show.”


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