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NEWS


Social media hints at biggest Independent Retailer Month yet


Dame Judi Dench pens foreword for Bananagrams book


By Billy Langsworthy


OSCAR WINNING actress Dame Judi Dench has written the foreword for The Collins Little Book of Bananagrams. The book has been written by the brand’s creative consultant Deej Johnson and word-game champion Mark Nyman, and contains ‘curious words and fascinating facts’. “We have known for some time that Dame Judi Dench is a fan of Bananagrams, a game she discovered when her daughter introduced her to it a few years ago,” said Bananagrams founder Rena Nathanson.


“When putting the book


together, we approached her about writing the


foreword and I was absolutely thrilled when she said yes. “For me, it’s the icing on the cake and we’re all really excited that she’s agreed to be part ofThe Collins Little Book of Bananagrams.” The book will be available


globally from October 2nd. Collins: 020 8307 477


2014 is likely to have been a milestone year as awareness of Independent Retailer Month grows


By Billy Langsworthy


BASED ON content seen on social media and Google alerts, July’s Independent Retailer Month was the biggest in the campaign’s history. Despite not having the budget to track all information regarding the campaign, organisers said that social media has indicated that it has been a milestone year. “We have an interesting


dilemma this year,” Clare Rayner, the Retail Champion and founder of Independent Retailer Month, told T


oyNews. “From what we can tell


from press coverage, Google alerts and Twitter that we have the biggest take-up yet, we’ve also ‘trained’ the retailers that the campaign provides them with the tools for them to just create local engagement. “Whilst we encourage them to promote via www. independentretailermonth.


06 August


co.uk/events, we have realised many haven’t told us all the great things they are doing.


“Our other dilemma is that as an unfunded


now greater awareness of Independent Retailer Month than ever before. “We’ve been working


together with different businesses to do a loyalty


From what we can tell from press coverage, Google alerts and Twitter,


we have had the biggest uptake yet. Clare Rayner, campaign founder


campaign we don’t have resources available to capture all the information and keep relevant records, but I’m hoping we’ll get something useful back from the recent newsletter. “To cut a long story short, this year seems much bigger than prior ones but this is only based on the level of content on social media and mentions on Google alerts.” One toy retailer to have


fully embraced this year’s campaign is Toy Hub in Dunblane, and owner Helen Gourley believes there is


card scheme around the town,” Gourley explained to T


oyNews.


“When people spent £10 at the different businesses taking part, they got a sticker and once they got nine stickers they had a chance to win a cash prize. “The campaign has been


very popular this year. There’s been an increased awareness of it this year because in previous years, a lot was to get the message out that it even existed whereas now people know it’s here and are even expecting it.”


www.toynews-online.biz


Pants on Fire to launch brace of Marmite games


By Billy Langsworthy


PANTS ON Fire has teamed up with Unilever UK to launch two new games based on the iconic divisive spread, Marmite. Using Marmite’s famous tagline, Pants on Fire’s Marmite Love It or Hate It game (£15) challenges players to explore how much they really know about each other. Elsewhere, Who Put the


Marmite in the Fridge? (£6) is a game of pairs that sees players match the


grocery items, pop them in the fridge but they have to avoid being the one left holding the jar of Marmite. Both games hit the shelves


of Waterstones, WHSmith and HMV at the end of August. “Both games have


been designed to fit with Marmite’s cheeky and unique brand image and we’re confident they’ll be sure-fire hits with lovers, and haters, of the tasty spread.” said Richard McLuckie, director at Pants on Fire Games. Pants on Fire: stuart@ pantsonfiregames.co.uk


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