This page contains a Flash digital edition of a book.
IN ASSOCIATION WITH


Toy Shop UK is a consumer- led, online directory that helps toy suppliers, retailers and licence holders promote their businesses


to an audience of up to 10,000 unique visitors per day.


Popular weekly


giveaways, the esteemed Independent Toy Awards and special supplier listings are just three of the ways that Toy Shop UK can help you increase your online presence and complement your other marketing


INDEPENDENT SURVEY


activities this year. Contact  Michael Hawkins (michael@toyshopuk.co.uk or 07786 295756) for more information.


www.toyshopuk.co.uk


How much attention do you pay to ‘top Christmas toy’ lists from household name retailers?


3% – We take them seriously 50% – We take a passing interest 47% – We ignore them


their list. It’s nothing to do with which your children will actually want to play with. We always take them with a pinch of salt.”


Mimi Gorman The Cheshire Cat “As a small independent we cannot compete with the supermarkets and so on so we steer clear of these toys.”


Tim Broad Lighthouse Toys “Our customers want products that can’t be found in Argos, Tesco, etc.


www.toynews-online.biz


Plus we can’t compete with the prices.”


Sue Needham Cots n Togs “We cannot compete with these places so we need to be individual. It’s the reason people come to us.”


Andrew Lord Dress-A-Doll “We don’t take too much notice of the top Christmas toys lists as they are normally the big manufacturers with large advertising budgets that will be in the top ten.


For us smaller guys, it is a lot harder to get noticed in the market.”


Tracie Peacock-Quinney Ella’s Toy Shop “We only take a fleeting interest in the lists as we don’t sell LEGO, Sylvanian Families or any licensed products - which are normally the key items appearing in the lists. It would be more interesting to see individual suppliers ranking their own products in a top ten best seller list. Like most independent retailers, we know our


customers and their preferences so we will be playing to the strengths of the products we know and that suits our customers to encourage further sales.”


Sally Brooming The Hare and the Broom “We try and offer products that the mainstream stores don’t stock. We cannot compete with them on price but can on uniqueness and quality of products and service.”


August 37





Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68