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Regulars 06 News 10 Campaign of the Month 10 Playtime 11 NPD Analysis 12 Industry Movers 14 Industry Opinion 36 Toy Shop UK 45 Good Toy Guide 66 Jon Salisbury


Issue: 153 August 2014


MEET THE TEAM


Samantha Loveday Editor


samantha.loveday@intentmedia.co.uk


Billy Langsworthy Deputy Editor billy.langsworthy@intentmedia.co.uk


Robert Hutchins Staff Writer robert.hutchins@intentmedia.co.uk


Jodie Holdway Sales Manager jodie.holdway@intentmedia.co.uk


Florence Beaumont Production Executive fl orence.beaumont@intentmedia.co.uk


Tom Carpenter Designer


tom.carpenter@intentmedia.co.uk


Lisa Carter Publisher


lisa.carter@intentmedia.co.uk


Editorial: 01992 535646 Advertising: 01992 535647


www.toynews-online.biz


Features 08 News Analysis: How would Scottish independence aff ect the toy business? 16 Brand Focus: Minecraft 19 The Big Interview: Sambro 21 The Big Interview: Jenga


Licensing.biz 23 News


Pre-school (sponsored by VTech Baby) 27 News 28 A Parent Blogger’s View


Retail 31 News 32 Indie Profi le: Fergus & Fogg’s 39 Autumn Fair Preview 42 Mystery Shopper: Kent 47 Sector Guide: Dolls, Jewellery, Crafts & More 57 Sector Guide: Plush 63 Sector Guide: Musical Toys


COMMENT Band aids


BACK IN January when NPD was making its predictions for the year, it talked about low cost but high volume items – such as stickers for the 2014 World Cup – being key in giving the market a boost through the summer. It was bang on the money, of course. Indeed, 25 million World Cup-related toys had been sold by the end of July, most of which were stickers. However, the other breakaway craze of


How can you extend the life of a simple Loom Band? The answer is the same as for any other toy – innovation.


the year so far – Loom Bands – had yet to make its presence felt. But, boy, it certainly has now. Latest NPD fi gures at time of press reveal that a record £1 million worth of Loom Bands were sold in the fi rst week of July. £9 million in total have been sold since the beginning of 2014. I’m not surprised – like many others I’ve witnessed how this simple product can transfi x children (and some adults). The real question is how much longer can the craze last? The answer is the same as if you were looking at extending the life of any ‘normal’ toy – that is, innovation. How? Well, take a walk around any Entertainer store over the next couple of months and you will have a pretty damn near perfect demonstration. Ahead of the curve as always, Stuart Grant and his team have come up with some fantastic ideas and translated them into product which should fl y off the shelves. Find out more in our next issue. Also, by the time you read this, we will have crowned our fi rst ever T


oyNews


Woman of the Year – Gerbie Quilter, sales director at Vivid Toy Group. A hugely popular and deserving winner, Quilter epitomises everything we were trying to highlight when we launched the event. She is a true role model in the toy business – enormously admired by her colleagues and peers (male and female).


In terms of entertainment industries,


Intent Media is a member of the Periodical Publishers Associations


AUDITED CIRCULATION: Average Net Circulation: 6,106


July 2012 to June 2013.


ToyNews circulation is 17.5% higher than its closest competitor.


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the toy business has perhaps been a little behind in recognising its female leaders. The end goal is obviously a level playing fi eld among the genders, but right now we don’t have that. So why shouldn’t we celebrate the role models we do have? After all, even all three of the toy trade media now have female editors... times they are a changing...


Samantha.Loveday@intentmedia.co.uk RETAIL ADVISORY BOARD ToyNews takes soundings from its Retail Advisory Board on toy industry issues. The current members are:


WELCOME


Stuart Grant, The Entertainer


Fiona


Murray-Young, Toys R Us


www.toynews-online.biz


Linzi Walker, Argos


Brian Simpson, Toytown


Clare Barton, Sainsbury’s


Neil Mitchell, Shop Direct


Annalise Quest, Harrods


Steph Strike, Asda


Ben Redhead, Firebox


Steven Bradley, Boots


Helen Gourley, Toy Hub


Miles Penhallow, Play-Room


Karla Mitchell, XBite


August 05


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